electric kettle
Worth a lookShows a $31.2M/yr market, but soft demand (-20.1% this quarter) keeps it on the watch list.
Market size
Incredible$31.2M$31.2M/yr · 24.6M searches
Avg price
Incredible$31.81avg listing price — sweet spot $15–$100
Price range
Great$13.63–$97.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Review moat
Bad22,252.69avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, electric kettle is a $31.2M/yr Amazon United States market (24.6M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
electric kettle market data
- Units sold / yr
- 1.0M–1.0M
- avg 25,000–30,000/product
- Revenue / yr
- $31.8M–$31.8M
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 1.5%
- Avg brand age
- 48 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
60
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
52%
Top 20: 89%
Open market
22%
- Cosori24%
- Chefman22%
- Amazon Basics14%
- OVENTE9%
- COMFEE'4%
- Elite Gourmet4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Top electric kettle search terms
- electric kettle6.9M/yr
- kettle3.5M/yr
- tea kettle4.3M/yr
- electric tea kettle2.1M/yr
- electric kettles for boiling water893K/yr
- tea kettle electric1.0M/yr
- hot water kettle electric938K/yr
- water kettle470K/yr
- electric water kettle538K/yr
- electric kettles461K/yr
Top electric kettle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cosori Electric Kettle No Plastic Contact with Water 1.7L Black
Cosori$24.734.5★48,934 rev
Chefman Electric Kettle 1.8L 1500W Hot Water Boiler Removable Lid for Easy Cleaning Auto Shut Off Boil-Dry Protection Stainless Steel Filter BPA Free Borosilicate Glass Electric Tea Kettle
Chefman$23.524.5★13,414 rev
Amazon Basics Electric Kettle with Glass Carafe for Tea and Coffee BPA-Free Fast Boiling Auto Shut-Off Boil-Dry Protection Water Level Indicator 1.7 Liter 1500W Black and Silver
Amazon Basics$23.204.6★27,872 rev
OVENTE 1.7L Electric Kettle with 1100W Fast Boiling Water Black KP72B
OVENTE$15.184.4★59,437 rev
Chefman Electric Kettle with Temperature Control 5 Presets LED Indicator Lights Removable Tea Infuser Glass Tea Kettle & Hot Water Boiler 360 Swivel Base BPA Free Stainless Steel 1.8 Liters
Chefman$29.584.4★17,085 rev
Newest
by launch date
Cosori Stainless Steel Electric Kettle No Plastic Contact with Water 1.7L
Cosori$32.585,387 rev
YTLAD Gooseneck Electric Kettle 1L 1000W Pour-Over Coffee & Tea
YTLAD$29.11208 rev
Cosori Electric Kettle No Plastic Contact with Water 1.7L White
Cosori$29.6148,934 rev
Primula Stewart Whistling Tea Kettle for Stovetop Stainless Steel Stove Top Kettle with Fast Boil Whistling Spout and Cool Touch Folding Handle 1.5-Quart Brushed Silver with Black Handle
Primula$13.6322,533 rev
INTASTING Gooseneck Electric Kettle Temperature Control
intasting$60.68684 rev
Trending
90-day click momentumCosori Stainless Steel Electric Kettle No Plastic Contact with Water 1.7L
Cosori$32.584.5★
YTLAD Gooseneck Electric Kettle 1L 1000W Pour-Over Coffee & Tea
YTLAD$29.114.5★
Cosori Electric Kettle No Plastic Contact with Water 1.7L White
Cosori$29.614.5★
OVENTE 1.7L Electric Kettle with 1100W Fast Boiling Water Pink KP72P
OVENTE$16.784.4★
OVENTE 1.7L Electric Kettle with 1100W Fast Boiling Water Black KP72B
OVENTE$15.184.4★
What buyers say about electric kettle
What buyers praise and complain about, mined from review topics.What buyers love
“It heats up”
“Good, quality kettle”
“Easy to handle”
“Fair price”
“As promised”
“Works wonderfully”
“It cleans easily”
“ATTRACTIVE DESIGN”
“Works fast”
“Excellent size”
What buyers complain about
“IT LEAKS”
“Broke quickly”
“Doesnt heat up”
“bad quality control”
“rust prone”
“Too Big”
“Suddenly stopped working”
“Plastic smell”
“hard to take off”
“poor-quality material”
Top return reasons
Common questions
- Is electric kettle profitable to sell on Amazon United States?
- The niche generates $31.2M/yr across 29 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Worth a look (54/100).
- How competitive is the electric kettle niche?
- 15 brands and 60 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in electric kettle?
- Top complaints mined from reviews: Leak-Proof, Durability, Heating. The return rate is 4.0%.
- When does demand for electric kettle peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the electric kettle niche?
- Listings span $13.63–$97.23; the average listing price is $31.81 (sweet spot $15–$100). The average incumbent carries 22,253 reviews — the moat a new listing must climb.