Electric Kettle

Shoppers searched for this 24.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31.2M a year.

Searches, last 12 months

24.6M

Growth, 90 days vs prior 90

-20.1%

Conversion, latest week

4.0%

Market size, estimated

$31.2Ma year

Peak month

December2.5× the quietest month

Top search term

electric kettle6.9M searches a year

Listings sell for $31.81 on average, from $13.63 to $97.23. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 25,000 to 30,000 of them. At $31.81 that is $795K to $954K a year per listing.

Average price

$31.81inside the $15 to $100 sweet spot

Price range

$13.63–$97.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

25,000–30,000

Revenue per listing a year

$795K–$954K

Returns

4.0%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #28 within Coffee, Tea & Espresso. It carries 22,253 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.5%

Average rank

#28in Coffee, Tea & Espresso

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

22,253per listing

Listings tracked

29

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

48 months