Is electric incense burner profitable to sell on Amazon United States?

The niche generates $166K/yr across 65 tracked products. 2 of 34 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the electric incense burner niche?

31 brands and 41 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in electric incense burner?

Top complaints mined from reviews: Heating, Durability, Smell. The return rate is 4.3%.

When does demand for electric incense burner peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the electric incense burner niche?

Listings span $10.12–$59.15; the average listing price is $27.30 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.

electric incense burner

Worth a look

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$27.30

avg listing price — sweet spot $15–$100

Review moat

Great257.49

avg incumbent reviews — the moat a new listing must climb

Price range

Great$10.12–$59.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Market size

Okay$166K

$166K/yr · 321K searches

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier Quality Gap

According to Flapen's Amazon United States niche tracking, electric incense burner is a $166K/yr Amazon United States market (321K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 57/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

electric incense burner market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $137K–$164K; units × avg price
Conversion rate: 1.9%
Avg BSR: #777
Page quality: 0%
Prime: 95%
Sponsored: 95%
Out of stock: 17.7%
Avg brand age: 38 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

31%

Top 20: 66%

Open market

44%

OUD Bukhoor18%
Qomkky10%
ISSNW8%
UrmiX7%
HOCUROAY7%
Xisakaca7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top electric incense burner search terms

electric incense burner86K/yr -18.3%1.6% conv.
bakhoor burner electric69K/yr -24.5%1.2% conv.
electric bakhoor burner55K/yr -25.9%1.2% conv.
incense burner electric26K/yr -23.0%1.6% conv.
electric resin burner11K/yr +3.3%1.6% conv.
oud burner electric10K/yr -40.5%1.9% conv.
bakhoor electric burner7K/yr +11.7%1.5% conv.
electric resin incense burner6K/yr -15.8%1.5% conv.
electric bakhoor6K/yr -8.3%1.1% conv.
electric oud burner8K/yr -41.8%2.1% conv.

All search terms

Top electric incense burner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Portable Mini Incense Burner Bakhoor Rechargeable USB Aroma Diffuser Electric Arabic Incense Holder Muslim Home Decoration

Qomkky$25.123.1★19 rev

Ceramic Holder Electric Incense Burner Enamel Built-in LED Lights Simulate Flames Classical Elegant and High-end Hollow Design

ISSNW$43.674.3★75 rev

Electric Incense Heater with Adjustable Timer Bakhoor Burner Electric Bukhoor Burners for Frankincense Resin Oud Power Charcoal Free No Open Flame Safer Black

HOCUROAY$58.884.5★1,703 rev

Portable Electric Incense Burner Rotating flip USB Aroma Diffuser Mini Arab bakhoor Muslim Incense Holder for Car and Home (Special Coal briquettes Charcoal Fragrance)

OUD Bukhoor$25.523.9★23 rev

Cabilock Electric Bakhoor Burner Metal Electric Incense Burner for Oud Frankincense & Resin Flame-Free Arabic Bukhoor Holder for Home Decor Yoga Spa & Office Vintage Green Censer

Cabilock$20.203.9★42 rev

Newest

by launch date

Portable Rechargeable Type-C Incense Burner (Car Cup Holder Patio Kitchen Bathroom) Arabian Vibe Electric Multi Purpose Usage and Locations Round Silicone Metal Body Gift Home Decor

Western Loom$18.685 rev

2mo ago

Cabilock Bakhoor Incense Burner Metal Electric Charcoal Incense Holder Decorative Oud Frankincense Resin Burner Office Home Decor for Yoga Spa Meditation

Cabilock$19.443 rev

4mo ago

OUD Bukhoor 2 in 1 Electric Incense Burner with Quran Speaker Rechargeble Bakhoor Burner Aroma Diffuser for Car Office Home Bedroom Living Room Study Spa (Black-2)

OUD Bukhoor$32.6838 rev

4mo ago

Portable Mini Incense Burner Bakhoor Rechargeable USB Aroma Diffuser Electric Arabic Incense Holder Muslim Home Decoration

Qomkky$25.1219 rev

5mo ago

Ceramic Electric Incense Burner with Temperature Control Timer & Night Light Bakhoor & Resin Warmer (Brown)

UrmiX$42.4919 rev

5mo ago

What buyers say about electric incense burner

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“Excellent smell”

Quality-Overall14%

“Solid build quality, Im satisfied”

Design-Overall10%

“Beautiful design”

Ease Of Use5%

“Easy to use”

Ease Of Cleaning4%

“cleans up extremely easily”

Size-Overall4%

“Loved this at first size was good”

Value For Money4%

“worth the money”

Heating3%

“heat level is great”

Advertised Vs Actual Product3%

“works as mentioned”

Strength3%

“it feels sturdy overall”

What buyers complain about

Heating12%

“Eventually stopped heating enough”

Durability11%

“Broke on first use”

Smell9%

“it smells like something is burning inside”

Functionality-Overall7%

“Didnt work properly”

Quality-Overall7%

“Product cheap”

Size-Overall5%

“It is a large”

Flammable5%

“the unit started smoking unexpectedly”

Value For Money4%

“A little on the pricey side for my liking”

Natural Resource Wastage2%

“Complete waste of time”

Temperature Control2%

“The temperature dial is useless”

Top return reasons

Functionality-Overall18%

Heating17%

Smell12%

Defective Material/Parts10%

Size-Overall9%

Advertised Vs Actual Product5%

Flammable4%

Quality-Overall4%

Product Condition3%

Charging3%

Common questions

Is electric incense burner profitable to sell on Amazon United States?: The niche generates $166K/yr across 65 tracked products. 2 of 34 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the electric incense burner niche?: 31 brands and 41 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in electric incense burner?: Top complaints mined from reviews: Heating, Durability, Smell. The return rate is 4.3%.
When does demand for electric incense burner peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the electric incense burner niche?: Listings span $10.12–$59.15; the average listing price is $27.30 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.