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Electric Incense Burner

Maybe

The products selling today average only 3.8★. But demand is soft, at -23.7% this quarter, so Electric Incense Burner is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$166K/yr321K searches / yr
90-day growth
-23.7%search demand this quarter
Competition
31%top-5 click share · 31 brands · 41 sellers

Flapen Score

Electric Incense Burner against its category

The dotted line is the Home & Kitchen average. Past it, Electric Incense Burner is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Incense Burner market on Amazon at a glance

Shoppers on Amazon United States searched for Electric Incense Burner 321K times last year and spent an estimated $166K. The top 5 brands take 50% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 321K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months
321K
Growth, 90 days vs prior 90
-23.7%
Conversion, latest week
1.9%
Market size, estimated
$166Ka year
Peak month
March1.3× the quietest month
Top search term
electric incense burner86K searches a year

02 · Price

A sale here is worth $27.30.

Listings sell for $27.30 on average, from $10.12 to $59.15. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $27.30 that is $0 to $3K a year per listing.

Average price
$27.30inside the $15 to $100 sweet spot
Price range
$10.12–$59.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #777 within Home Fragrance. It carries 257 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
17.7%
Average rank
#777in Home Fragrance
Average rating
3.79 starsAmazon United States average 4.42 stars
Average reviews
257per listing
Listings tracked
65

04 · Newcomers

2 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
34
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Electric Incense Burner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

41

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

31%

Top 20: 66%

Open market

44%

  • Brand 118%
  • Brand 210%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Electric Incense Burner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Electric Incense Burner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric incense burner86K/yr
  • bakhoor burner electric69K/yr
  • electric bakhoor burner55K/yr
  • incense burner electric26K/yr
  • electric resin burner11K/yr
  • oud burner electric10K/yr
  • bakhoor electric burner7K/yr
  • electric resin incense burner6K/yr
  • electric bakhoor6K/yr
  • electric oud burner8K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Incense Burner

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
12%of negative reviews mention “Heating”
4.3%of orders come back
“Eventually stopped heating enough”
A buyer, on “Heating”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Electric Incense Burner questions

Answered from the same tracked data.