electric blanket queen size
Worth a lookShows a fragmented shelf (top 5 take 18% of clicks), but soft demand (-66.8% this quarter) keeps it on the watch list.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$62.73avg listing price — sweet spot $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$22.56–$161.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$367K$367K/yr · 253K searches
Review moat
Okay2,689.56avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-66.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, electric blanket queen size is a $367K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
electric blanket queen size market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $314K–$376K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #252
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 84%
- Out of stock
- 12.9%
- Avg brand age
- 34 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
70
Top-5 brand share
55%
Top 20: 89%
Top-5 click share
18%
Top 20: 46%
Open market
39%
- Biddeford Blankets18%
- Sunbeam14%
- Homemate9%
- BOMOVA8%
- Sealy6%
- Bedsure6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -66.8% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 32.5×
Top electric blanket queen size search terms
- biddeford electric blanket57K/yr
- electric blankets queen size50K/yr
- dual control heated blankets for couples10K/yr
- twin electric blanket with auto shut-off6K/yr
- queen size electric blanket single control23K/yr
- sunbeam heating blanket9K/yr
- organic cotton heated blanket7K/yr
- twin xl electric blanket for bed8K/yr
- dual control electric blanket9K/yr
- electric blanket sunbeam11K/yr
Top electric blanket queen size products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heated Electric Blanket Queen Size - 84 x 90 Heating Blanket with Dual Control 10 Heating Levels & 8 Hours Auto Off Soft Warm Flannel Blanket Christmas Birthday Gifts for Senior Grandma
BOMOVA$50.514.5★2,151 rev
Biddeford Blankets Micro Plush Electric Heated Blanket with Digital Controller Queen Taupe
Biddeford Blankets$159.824.2★1,834 rev
Sunbeam Royal Ultra Fleece Heated Electric Blanket Twin Size 84 x 62 12 Heat Settings 12-Hour Auto Shut-Off Indigo
Sunbeam$49.164.0★3,145 rev
Sunbeam Royal Posh Velvet Heated Electric Blanket Queen Size 90 x 84 12 Heat Settings 12-Hour Selectable Auto Shut-Off Fast Heating Machine Washable Warm and Cozy Champagne
Sunbeam$68.024.2★5,195 rev
Homemate Electric Heated Blanket Twin - 62x84 Heating Bed Blankets Throw with 10 Heating Levels 8 Hours Auto Off Fast Heating Over-Heated Protection Ultra Soft Warm Flannel ETL Certified Grey
Homemate$36.754.4★4,354 rev
Newest
by launch date
Homemate Electric Heated Blanket Queen Size - 84x90 Heating Blanket Queen Size Dual Control 1/2/4/6/8 Hours Auto-Off 10 Heat Level Over-Heat Protection Flannel Sherpa ETL Certification
Homemate$59.203,826 rev
Heated Electric Blanket Queen Size - 84 x 90 Heating Blanket with Dual Control 10 Heating Levels & 8 Hours Auto Off Soft Warm Flannel Blanket Christmas Birthday Gifts for Senior Grandma
BOMOVA$49.922,151 rev
Electric Heated Blanket Queen Size 84 x 90 | 6 Heating Levels & 8h Auto Timer | Full Body Fast Heating and Ultra Soft Flannel Machine Washable Bed Sofa Home Office Use Light Grey
FIGERM$62.961,638 rev
DANENOSA Electric Heated Blanket Queen Size 84x90 Soft Flannel & Sherpa Electric Blanket with 10 Heating Levels Automatically Shut Down After 8h with Overheat Protection Machine Washable
DANENOSA$43.68874 rev
LUZARTA Electric Blanket Queen Size Single Control - 84X90 Soft Double Sided Sherpa Heated Blanket with 6 Fast Heating Levels & 10 hrs Timer Settings Washable & ETL Certified for Bed Beige
LUZARTA$52.42842 rev
Trending
90-day click momentumHomemate Electric Heated Blanket Queen Size - 84x90 Heating Blanket Queen Size Dual Control 1/2/4/6/8 Hours Auto-Off 10 Heat Level Over-Heat Protection Flannel Sherpa ETL Certification
Homemate$59.204.3★
Heated Electric Blanket Queen Size - 84 x 90 Heating Blanket with Dual Control 10 Heating Levels & 8 Hours Auto Off Soft Warm Flannel Blanket Christmas Birthday Gifts for Senior Grandma
BOMOVA$49.924.5★
Sunbeam Royal Posh Velvet Heated Electric Blanket Queen Size 90 x 84 12 Heat Settings 12-Hour Selectable Auto Shut-Off Fast Heating Machine Washable Warm and Cozy Champagne
Sunbeam$68.024.2★
Biddeford Blankets Micro Plush Electric Heated Blanket with Digital Controller Twin Navy Blue
Biddeford Blankets$98.683.8★
Sunbeam Royal Ultra Fleece Heated Electric Blanket Twin Size 84 x 62 12 Heat Settings 12-Hour Auto Shut-Off Indigo
Sunbeam$49.164.0★
What buyers say about electric blanket queen size
What buyers praise and complain about, mined from review topics.What buyers love
“Cozy warm”
“Fluffy and soft”
“Love the heat”
“The quality was fair”
“Comfy and warm”
“Excellent value for money”
“Good fit”
“Not heavy and not to light”
“As described”
“Nice blanket works well”
What buyers complain about
“Very low heat”
“Breaks easily”
“Bad quality”
“Did not work”
“doesnt get warm”
“Also not as thick as expected”
“Super Small”
“Its not even cheap either”
“Cheap material”
“it smells like burnt plastic”
Top return reasons
Common questions
- Is electric blanket queen size profitable to sell on Amazon United States?
- The niche generates $367K/yr across 112 tracked products. 15 of 23 products launched in the last 360 days are still selling. 90-day search growth is -66.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the electric blanket queen size niche?
- 42 brands and 70 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in electric blanket queen size?
- Top complaints mined from reviews: Heating, Durability, Quality-Overall. The return rate is 4.8%.
- When does demand for electric blanket queen size peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 32.5× the quietest.
- What does it cost to enter the electric blanket queen size niche?
- Listings span $22.56–$161.37; the average listing price is $62.73 (sweet spot $15–$100). The average incumbent carries 2,690 reviews — the moat a new listing must climb.