Electric Blanket King

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -77.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-77.7%

Conversion, latest week

2.4%

Market size, estimated

$3.6Ma year

Peak month

November24.6× the quietest month

Top search term

electric blanket king373K searches a year

Listings sell for $78.17 on average, from $27.57 to $131.72. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $78.17 that is $39K to $59K a year per listing.

Average price

$78.17inside the $15 to $100 sweet spot

Price range

$27.57–$131.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

$39K–$59K

Returns

5.3%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.2% of listings are out of stock. The average listing ranks #192 within Bed Blankets. It carries 2,061 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

22.2%

Average rank

#192in Bed Blankets

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

2,061per listing

Listings tracked

70

22 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

22

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months