egyptian musk incense
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Good525.61avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.76–$34.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.18avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Market size
Bad$25K$25K/yr · 26K searches
According to Flapen's Amazon United States niche tracking, egyptian musk incense is a $25K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
egyptian musk incense market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $20K–$26K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #522
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 70%
- Out of stock
- 0.9%
- Avg brand age
- 74 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
286
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
13%
- Aroma Depot29%
- Plant Guru23%
- HEM18%
- Wild Berry7%
- raajsee6%
- Bless International5%
- Open — no brand owns it (6 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Top egyptian musk incense search terms
- egyptian musk incense12K/yr
- aroma depot6K/yr
- aroma depot fragrance oil4K/yr
- egyptian musk incense sticks4K/yr
Top egyptian musk incense products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Egyptian Musk Exotic Incense Sticks 7 Inch - Bulk 1 Bundle 85 to 100 Sticks - Natural 7 Long Lasting Aroma that Burns for 30 to 45 Minutes.
Plant Guru$7.984.5★354 rev
Hem Egyptian Musk Incense Sticks Pack of 6 Boxes (120 Sticks Total 9-Inch Long) | Natural Hand-Rolled Aroma for Meditation Rituals Relaxation & Odor Removal | 20g Each Box
HEM$7.764.4★835 rev
Aroma Depot A Thousand Wishes 4oz Fragrance Oil I Perfume I Skin Oil I Scented Oil. DIY Projects Such as Candles Bath Bombs Body Butters Creams & Lotions. For Diffuser Burners or Warmers.
Aroma Depot$10.634.0★121 rev
Aroma Depot Pussy Perfume/Body Oil (7 Sizes) Our Interpretation Premium Quality Uncut Fragrance Oil Floral Scent (2 Ounce Plastic Bottle (60ml))
Aroma Depot$8.904.2★876 rev
Wild Berry Incense Sticks - Egyptian Musk - Fresh Musk with Bergamot and Lilac - Hand Dipped in the USA (100 Count)
Wild Berry$23.394.4★393 rev
Newest
by launch date
Bless-International-Egyptian-Musk 100%-Natural-Handmade-Incense-Sticks Organic-Chemicals-Free-for-Relaxation-Positivity-Yoga-Meditation 12-Inches-1-Hour-Plus-Burning-Time-100-Sticks-250-GM
Bless International$9.7616 rev
Raajsee Egyptian Musk Incense Sticks 100 Gm Pack-100% Pure Organic Natural Hand Rolled Free from Chemicals-for Church Aroma Therapy Relaxation Meditation & Sensual Therapy
raajsee$14.9332 rev
8oz. Premium Fragrance Oil Base - 70% DPG (Dipropylene Glycol) & 30% Benzyl Benzoate - Ideal for Perfumes Diffusers Incense and Candle Making.
Aroma Depot$11.3169 rev
Raw African Shea Butter 32 oz Ivory/White Grade A 100% Pure Natural Unrefined Fresh Moisturizing Ideal for Dry and Cracked Skin. It can be used in Body Hair and Face.
Aroma Depot$25.65781 rev
Aroma Depot Love Spell 4 fl oz. Fragrance Oil I Perfume I Scented Oil. DIY Projects Such as Candles Bath Bombs Body Butters Creams & Lotions. Few Drops in The Diffuser Burners or Warmers.
Aroma Depot$11.8782 rev
Trending
90-day click momentum
Egyptian Musk Natural Incense Sticks - 85-100 Stick Bulk Pack - Hand Dipped 60 Minute Burn 11 Inches Long
Incense Garden$7.944.3★
Flute Egyptian Musk Incense Sticks Ancient Egyptian Aroma for Relaxation Rejuvenation & Stress Relief 20 Sticks/Pack 6 Packs/Box (9 Inch - 120 Sticks) | 40 Minutes Burning Time
Flute$14.744.3★
Aroma Depot A Thousand Wishes 4oz Fragrance Oil I Perfume I Skin Oil I Scented Oil. DIY Projects Such as Candles Bath Bombs Body Butters Creams & Lotions. For Diffuser Burners or Warmers.
Aroma Depot$10.634.0★
100 Sticks Auric Blends Egyptian Goddess Incense
Auric Blends$15.214.6★
Bless-International-Egyptian-Musk 100%-Natural-Handmade-Incense-Sticks Organic-Chemicals-Free-for-Relaxation-Positivity-Yoga-Meditation 12-Inches-1-Hour-Plus-Burning-Time-100-Sticks-250-GM
Bless International$9.764.3★
What buyers say about egyptian musk incense
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting scent”
“worth your money”
“Amazing quality”
“It last all day and fits in your purse, pocket, backback, and look cute on your perfume shelf”
“Great body butter ingredient”
“Exactly like the product”
“Very potent”
“Creamy”
“Used for air fresheners and worked well”
“It's very potent, so if you use it on your skin, use it sparingly”
What buyers complain about
“Smells weird”
“They are short in length”
“very brittle, doesnt like staying lit”
“Didnt blend well with any of the ones I have tried its to thick for it in my opinion”
“Just super weird consistency”
“both leaked during shipment so lost quite a bit”
“both were discolored(blue)”
“most of the sticks do not stay lit”
“Not of good Quality”
“Not 32oz as advertised”
Top return reasons
Common questions
- Is egyptian musk incense profitable to sell on Amazon United States?
- The niche generates $25K/yr across 23 tracked products. 90-day search growth is -4.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the egyptian musk incense niche?
- 12 brands and 286 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in egyptian musk incense?
- Top complaints mined from reviews: Smell, Size-Overall, Strength. The return rate is 0.8%.
- When does demand for egyptian musk incense peak?
- Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the egyptian musk incense niche?
- Listings span $4.76–$34.72; the average listing price is $13.18 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.