Egyptian Musk Incense
FailShoppers spend an estimated $25K a year here, so Egyptian Musk Incense is a Fail.
- Flapen Score
- 48 / 100Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 4948
- Market size
- $25K/yr26K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 59%top-5 click share · 12 brands · 286 sellers
Flapen Score
Egyptian Musk Incense against its category
The dotted line is the Home & Kitchen average. Past it, Egyptian Musk Incense is stronger. Inside it, weaker.
Market
The Egyptian Musk Incense market on Amazon at a glance
Shoppers on Amazon United States searched for Egyptian Musk Incense 26K times last year and spent an estimated $25K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $25Ka year
- Peak month
- September3.4× the quietest month
- Top search term
- egyptian musk incense12K searches a year
02 · Price
A sale here is worth $13.18.
Listings sell for $13.18 on average, from $4.76 to $34.72. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $13.18 that is $0 to $1K a year per listing.
- Average price
- $13.18under the $15 to $100 sweet spot
- Price range
- $4.76–$34.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #522 within Home Fragrance. It carries 526 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 96%
- Out of stock, average day
- 0.9%
- Average rank
- #522in Home Fragrance
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 526per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Egyptian Musk Incense products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
286
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
13%
- Brand 129%
- Brand 223%
- Brand 318%
- Brand 47%
- Brand 56%
- Brand 65%
- Open — no brand owns it (6 brands, 13%)
Demand
Egyptian Musk Incense search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Egyptian Musk Incense search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- egyptian musk incense12K/yr
- aroma depot6K/yr
- aroma depot fragrance oil4K/yr
- egyptian musk incense sticks4K/yr
Reviews and returns
What reviews say buyers love and hate about Egyptian Musk Incense
We read the reviews and the return reasons for every product selling here.
“Smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Egyptian Musk Incense questions
Answered from the same tracked data.









