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Egg Pan

Maybe

Shoppers spend an estimated $2.1M a year here. But demand is soft, at -8.9% this quarter, so Egg Pan is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$2.1M/yr2.1M searches / yr
90-day growth
-8.9%search demand this quarter
Competition
48%top-5 click share · 20 brands · 57 sellers

Flapen Score

Egg Pan against its category

The dotted line is the Home & Kitchen average. Past it, Egg Pan is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Egg Pan 2.1M times last year and spent an estimated $2.1M. The top 5 brands take 70% of clicks. Demand peaks in Jan. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
4.5%
Market size, estimated
$2.1Ma year
Peak month
January1.6× the quietest month
Top search term
egg pan564K searches a year

02 · Price

A sale here is worth $22.62.

Listings sell for $22.62 on average, from $12.11 to $41.29. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At $22.62 that is $45K to $57K a year per listing.

Average price
$22.62inside the $15 to $100 sweet spot
Price range
$12.11–$41.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,000–2,500
Revenue per listing a year
$45K–$57K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #98 within Pots & Pans. It carries 9,371 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
97%
Out of stock, average day
4.6%
Average rank
#98in Pots & Pans
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
9,371per listing
Listings tracked
31

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Egg Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

57

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

26%

  • Brand 134%
  • Brand 215%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Egg Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Egg Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg pan564K/yr
  • omelette pan216K/yr
  • small frying pan131K/yr
  • carote frying pan108K/yr
  • small pan102K/yr
  • egg frying pan111K/yr
  • egg pans nonstick112K/yr
  • curtis stone cookware99K/yr
  • 8 inch frying pan84K/yr
  • omlet pan63K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Pan

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Adhesion/Stickiness”
2.9%of orders come back
“Not sticky”
A buyer, on “Adhesion/Stickiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Egg Pan questions

Answered from the same tracked data.