Egg Cup
FailDemand is soft, at -23.7% this quarter, so Egg Cup is a Fail.
- Flapen Score
- 41 / 100Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 4941
- Market size
- $281K/yr444K searches / yr
- 90-day growth
- -23.7%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 13 sellers
Flapen Score
Egg Cup against its category
The dotted line is the Home & Kitchen average. Past it, Egg Cup is stronger. Inside it, weaker.
Market
The Egg Cup market on Amazon at a glance
Shoppers on Amazon United States searched for Egg Cup 444K times last year and spent an estimated $281K. The top 5 brands take 89% of clicks. Demand peaks in Feb–Mar. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $281K a year.
- Searches, last 12 months
- 444K
- Growth, 90 days vs prior 90
- -23.7%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $281Ka year
- Peak month
- March1.7× the quietest month
- Top search term
- egg cups106K searches a year
02 · Price
A sale here is worth $13.28.
Listings sell for $13.28 on average, from $7.12 to $26.64. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $13.28 that is $10K to $13K a year per listing.
- Average price
- $13.28under the $15 to $100 sweet spot
- Price range
- $7.12–$26.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $10K–$13K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #20 within Dinnerware. It carries 1,045 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #20in Dinnerware
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 1,045per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Egg Cup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
7%
- Brand 155%
- Brand 217%
- Brand 38%
- Brand 46%
- Brand 54%
- Brand 64%
- Open — no brand owns it (2 brands, 7%)
Demand
Egg Cup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 1.7×
Search terms
Top Egg Cup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- egg cups106K/yr
- egg cup76K/yr
- penguin egg holder for hard boiled eggs28K/yr
- egg cups for soft boiled eggs54K/yr
- egg holder for boiled eggs43K/yr
- boiled egg holder34K/yr
- soft boiled egg holder37K/yr
- penguin egg holder11K/yr
- penguin egg boiler4K/yr
- soft boiled egg cups5K/yr
Reviews and returns
What reviews say buyers love and hate about Egg Cup
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Egg Cup questions
Answered from the same tracked data.









