egg cup
Skip itSoft demand (-23.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great2.0%return rate — above 5% kills the launch gate
Review moat
Good1,045.15avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.28avg listing price — sweet spot $15–$100
Price range
Good$7.12–$26.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Good$281K$281K/yr · 444K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, egg cup is a $281K/yr Amazon United States market (444K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 41/100.
Data updated Aug 6, 2026 · scored weekly · How we score niches
egg cup market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $266K–$332K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 2.6%
- Avg brand age
- 45 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
7%
- PELEG DESIGN55%
- vibedor17%
- Le Creuset8%
- HENXFEN LEAD6%
- VIKROM4%
- Dacthuw4%
- Open — no brand owns it (2 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.7% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 1.7×
Top egg cup search terms
- egg cups106K/yr
- egg cup76K/yr
- penguin egg holder for hard boiled eggs28K/yr
- egg cups for soft boiled eggs54K/yr
- egg holder for boiled eggs43K/yr
- boiled egg holder34K/yr
- soft boiled egg holder37K/yr
- penguin egg holder11K/yr
- penguin egg boiler4K/yr
- soft boiled egg cups5K/yr
Top egg cup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PELEG DESIGN Egguins Egg Cooker for Hard Boiled Eggs and Soft Boiled Eggs 3-in-1 Boiled Egg Holder for Cooking Fridge Storage & Serving Unique Penguin Kitchen Gift Holds 6 Eggs
PELEG DESIGN$18.234.6★5,711 rev
Le Creuset Stoneware Egg Cup 2 Flame
Le Creuset$12.454.6★513 rev
HENXFEN LEAD Boho Ceramic Egg Cups Set of 6 Holders for Boiled Eggs
HENXFEN LEAD$26.644.9★63 rev
Soft Boiled Egg Holder Cups with Spoons 2 Pcs Each Stainless Steel
VIKROM$11.454.4★66 rev
Dacthuw Silicone Egg Boiler Rack for Hard Soft Boiled Eggs Food Grade Silicone Egg Boiler Cooker with 6 Holders Kitchen Gadget for Cooking/Serving Eggs with Handle Dishwasher Safe
Dacthuw$7.124.4★56 rev
Newest
by launch dateSoft Boiled Egg Holder Cups with Spoons 2 Pcs Each Stainless Steel
VIKROM$11.4566 rev
HENXFEN LEAD Boho Ceramic Egg Cups Set of 6 Holders for Boiled Eggs
HENXFEN LEAD$26.6463 rev
vibedor 2 Pcs Colorful Ceramic Egg Cups Caribbean
vibedor$8.1021 rev
vibedor Soft Boiled Eggs Cups Set Colorful Caribbean
vibedor$13.3831 rev
Dacthuw Silicone Egg Boiler Rack for Hard Soft Boiled Eggs Food Grade Silicone Egg Boiler Cooker with 6 Holders Kitchen Gadget for Cooking/Serving Eggs with Handle Dishwasher Safe
Dacthuw$7.1256 rev
Trending
90-day click momentumDacthuw Silicone Egg Boiler Rack for Hard Soft Boiled Eggs Food Grade Silicone Egg Boiler Cooker with 6 Holders Kitchen Gadget for Cooking/Serving Eggs with Handle Dishwasher Safe
Dacthuw$7.124.4★
PELEG DESIGN Eggbears 3-in-1 Cook Store and Serve Egg Holder Bear-Shaped Boiled Egg Cooker for Making Soft or Hard Boiled Eggs Eggies Holds 6 Eggs for Easy Cooking and Fridge Storage
PELEG DESIGN$18.354.6★
PELEG DESIGN Egguins Egg Cooker for Hard Boiled Eggs and Soft Boiled Eggs 3-in-1 Boiled Egg Holder for Cooking Fridge Storage & Serving Unique Penguin Kitchen Gift Holds 6 Eggs
PELEG DESIGN$18.234.6★
vibedor 9 Pack Egg Cracker Topper Set for Home Kitchen Use
vibedor$10.834.2★
vibedor 2 Pcs Colorful Ceramic Egg Cups Caribbean
vibedor$8.104.9★
What buyers say about egg cup
What buyers praise and complain about, mined from review topics.What buyers love
“Easy peasy”
“Great quality with prompt delivery”
“True to the picture & very pretty”
“The colors are absolutely beautiful”
“The design is beautiful”
“good value for money”
“Good fit”
“This item works great”
“Very stable”
“AND they dont break”
What buyers complain about
“Too small”
“Does not work”
“Cheaply made”
“very very flimsy”
“Hard to get the eggs out”
“Broke first use”
“Egg cup are very thin and not sturdy”
“Plastic material”
“Item not working”
“They are really lightweight not as good a quality as you might expect”
Top return reasons
Common questions
- Is egg cup profitable to sell on Amazon United States?
- The niche generates $281K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the egg cup niche?
- 8 brands and 13 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in egg cup?
- Top complaints mined from reviews: Size-Overall, Functionality-Overall, Quality-Overall. The return rate is 2.0%.
- When does demand for egg cup peak?
- Demand peaks in Feb–Mar; the busiest month runs 1.7× the quietest.
- What does it cost to enter the egg cup niche?
- Listings span $7.12–$26.64; the average listing price is $13.28 (sweet spot $15–$100). The average incumbent carries 1,045 reviews — the moat a new listing must climb.