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Egg Crate Mattress Topper Queen

Maybe

Products sell for $30.47 on average, inside the sweet spot. But the average product has 4,347 reviews to catch up to, so Egg Crate Mattress Topper Queen is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$1.0M/yr617K searches / yr
90-day growth
+42.6%search demand this quarter
Competition
61%top-5 click share · 12 brands · 14 sellers

Flapen Score

Egg Crate Mattress Topper Queen against its category

The dotted line is the Home & Kitchen average. Past it, Egg Crate Mattress Topper Queen is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Egg Crate Mattress Topper Queen market on Amazon at a glance

Shoppers on Amazon United States searched for Egg Crate Mattress Topper Queen 617K times last year and spent an estimated $1.0M. The top 5 brands take 85% of clicks. Demand peaks in Jun–Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 617K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
617K
Growth, 90 days vs prior 90
+42.6%
Conversion, latest week
5.5%
Market size, estimated
$1.0Ma year
Peak month
July3.6× the quietest month
Top search term
egg crate mattress topper223K searches a year

02 · Price

A sale here is worth $30.47.

Listings sell for $30.47 on average, from $19.00 to $59.68. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $30.47 that is $23K to $30K a year per listing.

Average price
$30.47inside the $15 to $100 sweet spot
Price range
$19.00–$59.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$23K–$30K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #83 within Mattress Pads & Toppers. It carries 4,347 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#83in Mattress Pads & Toppers
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
4,347per listing
Listings tracked
22

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
38 months

Products

Top Egg Crate Mattress Topper Queen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

10%

  • Brand 130%
  • Brand 218%
  • Brand 317%
  • Brand 415%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 10%)

Demand

Egg Crate Mattress Topper Queen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.6×

Search terms

Top Egg Crate Mattress Topper Queen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg crate mattress topper223K/yr
  • egg crate mattress topper twin88K/yr
  • egg crate mattress topper queen85K/yr
  • twin egg crate mattress topper24K/yr
  • egg crate mattress topper full40K/yr
  • egg carton mattress topper20K/yr
  • full size egg crate mattress topper20K/yr
  • queen size egg crate mattress topper13K/yr
  • egg crate foam mattress topper15K/yr
  • egg foam mattress topper11K/yr

Reviews and returns

What reviews say buyers love and hate about Egg Crate Mattress Topper Queen

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Size-Overall”
2.8%of orders come back
“big”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Egg Crate Mattress Topper Queen questions

Answered from the same tracked data.