eevee blanket
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.02avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$11.58–$74.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,230avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.6%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 20K searches
According to Flapen's Amazon United States niche tracking, eevee blanket is a $2K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
eevee blanket market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $8K–$17K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,716
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 71%
- Out of stock
- 7.0%
- Avg brand age
- 39 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
33
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
7%
- Northwest32%
- Franco29%
- Pokémon20%
- Nemesis Now5%
- Jazwares4%
- Buffalo Games3%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -16.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.4×
Top eevee blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokemon Eevee Evolutions Sylveon Umbreon Vaporeon Throw Blanket - 46 x 60 Cozy Soft Fleece Throw Blanket for Bed Couch
Northwest$40.364.3★50 rev
Pokemon Anime Pikachu and Eevee Kids Bedding Super Soft Micro Raschel Throw 46 in x 60 in (Official Licensed Product) by Franco
Franco$24.314.8★14,311 rev
NORTHWEST Pokemon Mink Sherpa Throw Blanket 50 x 60 Eevee in The Wild
Northwest$50.494.3★58 rev
Pokemon Shoulder Bag Cross Body Bag for Kids - Adjustable Strap Kids Pikachu Small Travel Bag - Gamer Gifts (Black Eevee)
Pokémon$26.974.7★881 rev
Pokemon Eevee Kids Super Soft Bath/Pool/Beach Soft Cotton Terry Hooded Towel Wrap 24 in x 50 in (Officially Licensed Product) By Franco
Franco$19.884.7★16,853 rev
Newest
by launch datePokemon Eevee Kids Super Soft Bath/Pool/Beach Soft Cotton Terry Hooded Towel Wrap 24 in x 50 in (Officially Licensed Product) By Franco
Franco$19.8816,853 rev
Sushing Cartoon Fleece Blanket Cute Animal Characters Plush Home Decor Soft Lightweight Gift for Adults Kids Machine Washable 90in x 90in Pups
Sushing$29.4134 rev
Pokemon Cuddly Eevee Plush - 8-Inch Soft Shaggy Plush with Authentic Details
Jazwares$17.00637 rev
Squishmallows Original 14in Eevee Pokmon Plush - Ultrasoft Official Jazwares Plush (Large)
Squishmallows$19.912,357 rev
Pokemon Soft Fleece Bed Blanket Warm Bed Throw 51 x 59 inches for Sofa Bedroom Accessories Anime Gifts for Kids Teens
Pokémon$29.10298 rev
Trending
90-day click momentumPokemon Eevee Kids Super Soft Bath/Pool/Beach Soft Cotton Terry Hooded Towel Wrap 24 in x 50 in (Officially Licensed Product) By Franco
Franco$19.884.7★
Sushing Cartoon Fleece Blanket Cute Animal Characters Plush Home Decor Soft Lightweight Gift for Adults Kids Machine Washable 90in x 90in Pups
Sushing$29.414.9★
Pokemon Fleece Hoodie Blanket for Kids and Teenagers - One Size Kids Oversized Hoodie with Sherpa Lining Gifts for Kids Yellow
Pokémon$30.494.6★
Pokemon Cuddly Eevee Plush - 8-Inch Soft Shaggy Plush with Authentic Details
Jazwares$17.004.8★
Pokemon Shoulder Bag Cross Body Bag for Kids - Adjustable Strap Kids Pikachu Small Travel Bag - Gamer Gifts (Black Eevee)
Pokémon$26.974.7★
What buyers say about eevee blanket
What buyers praise and complain about, mined from review topics.What buyers love
“So soft”
“Plushie is great quality”
“Looks just as advertised”
“kids are so happy”
“Good size”
“the price was just right”
“She definitely loves the gift”
“It's lasted really well”
“Eevee evolution ❤️ Love ot easy to put together ❤️”
“The color for this squishmallow is brown and white”
What buyers complain about
“Huge”
“INCREDIBLY cheap”
“Misleading size”
“Very thin”
“Cheap feeling fabric”
“it's still freaks me out to have the two glued together instead of held closed with a few small pieces of tape”
Top return reasons
Common questions
- Is eevee blanket profitable to sell on Amazon United States?
- The niche generates $2K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (32/100).
- How competitive is the eevee blanket niche?
- 9 brands and 33 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in eevee blanket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.2%.
- When does demand for eevee blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.4× the quietest.
- What does it cost to enter the eevee blanket niche?
- Listings span $11.58–$74.48; the average listing price is $33.02 (sweet spot $15–$100). The average incumbent carries 4,230 reviews — the moat a new listing must climb.