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Eevee Blanket

Fail

Shoppers spend an estimated $2K a year here, so Eevee Blanket is a Fail.

Flapen Score
32
32 / 100
Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 49
Market size
$2K/yr20K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
66%top-5 click share · 9 brands · 33 sellers

Flapen Score

Eevee Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Eevee Blanket is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eevee Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Eevee Blanket 20K times last year and spent an estimated $2K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
0.4%
Market size, estimated
$2Ka year
Peak month
December5.4× the quietest month
Top search term
eevee blanket16K searches a year

02 · Price

A sale here is worth $33.02.

Listings sell for $33.02 on average, from $11.58 to $74.48. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $33.02 that is $0 to $3K a year per listing.

Average price
$33.02inside the $15 to $100 sweet spot
Price range
$11.58–$74.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #1,716 within Throws. It carries 4,230 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
7.0%
Average rank
#1,716in Throws
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
4,230per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Eevee Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

33

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

7%

  • Brand 132%
  • Brand 229%
  • Brand 320%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Eevee Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Reviews and returns

What reviews say buyers love and hate about Eevee Blanket

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
44%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Huge”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eevee Blanket questions

Answered from the same tracked data.