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54

easter wreath

Worth a look

Shows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-97.9% this quarter) keeps it on the watch list.

Market size 51Growth 0Conversion 16Competition 91Returns 30Price range 84Avg price 95Brand share 95Review moat 78Quality gap 53

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Incredible$28.00

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Great$7.96–$61.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great447.79

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$287K

$287K/yr · 827K searches

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-97.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, easter wreath is a $287K/yr Amazon United States market (827K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Worth a look — 54/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

easter wreath market data

Units sold / yr
20K–25K
avg 100–250/product
Revenue / yr
$560K–$700K
units × avg price
Conversion rate
1.2%
Avg BSR
#4,358
Page quality
0%
Prime
98%
Sponsored
83%
Out of stock
6.0%
Avg brand age
22 months
Avg seller age
200 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

58 rising

Sellers

65

Top-5 brand share

37%

Top 20: 73%

Top-5 click share

24%

Top 20: 61%

Open market

60%

  • Sggvecsy13%
  • U'Artlines9%
  • Pinkpum7%
  • MDSTBN5%
  • Daifunli4%
  • LSKYTOP3%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — -97.9% search growth over the last 90 days.
120K80KSpike '24Spike '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 329.6×

Top easter wreath search terms

  • tulip wreath75K/yr
  • daisy wreath14K/yr
  • easter wreath419K/yr
  • easter wreaths for front door250K/yr
  • easter wreaths69K/yr
All search terms

Top easter wreath products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6K4%$11K6%$17K8%$23K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about easter wreath

What buyers praise and complain about, mined from review topics.

What buyers love

Color23%

“Beautiful color”

Quality-Overall14%

“Product was beautiful”

Value For Money12%

“Great deal”

Size-Overall7%

“fits my doors perfectly”

Embellishment/Embroidery Quality7%

“Nice and decorative”

Advertised Vs Actual Product7%

“Exactly as pictured”

Design-Overall4%

“Beautiful design”

Shape/Style3%

“holds its shape nicely”

Brightness/Shine/Glow2%

“Very bright”

Ease Of Use2%

“Super easy”

What buyers complain about

Size-Overall23%

“Super small”

Advertised Vs Actual Product14%

“Looks nothing like the picture”

Quality-Overall11%

“Not is quality as it is listed”

Durability4%

“Falls apart after 2 years”

Thickness3%

“its thick”

Value For Money3%

“Looks so expensive too”

Color2%

“Much darker”

Smell2%

“smells horrible”

Fluffiness2%

“It needed a little fluffing when it arrived”

Material Quality2%

“low quality materials”

Top return reasons

Size-Overall50%
Advertised Vs Actual Product16%
Quality-Overall13%
Color6%
Material Quality4%
Shape/Style2%
Value For Money2%
Defective Material/Parts1%
Smell1%
Display Colors1%

Common questions

Is easter wreath profitable to sell on Amazon United States?
The niche generates $287K/yr across 81 tracked products. 4 of 45 products launched in the last 360 days are still selling. 90-day search growth is -97.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the easter wreath niche?
58 brands and 65 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in easter wreath?
Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 4.6%.
When does demand for easter wreath peak?
Demand peaks in Feb–Mar–Apr; the busiest month runs 329.6× the quietest.
What does it cost to enter the easter wreath niche?
Listings span $7.96–$61.46; the average listing price is $28.00 (sweet spot $15–$100). The average incumbent carries 448 reviews — the moat a new listing must climb.