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Easter Wreath

Maybe

The top 5 brands take only 37% of clicks. But demand is soft, at -97.9% this quarter, so Easter Wreath is a Maybe.

Flapen Score
54
54 / 100
Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 49
Market size
$287K/yr827K searches / yr
90-day growth
-97.9%search demand this quarter
Competition
24%top-5 click share · 58 brands · 65 sellers

Flapen Score

Easter Wreath against its category

The dotted line is the Home & Kitchen average. Past it, Easter Wreath is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Wreath market on Amazon at a glance

Shoppers on Amazon United States searched for Easter Wreath 827K times last year and spent an estimated $287K. The top 5 brands take 37% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 827K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -97.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $287K a year.

Searches, last 12 months
827K
Growth, 90 days vs prior 90
-97.9%
Conversion, latest week
1.2%
Market size, estimated
$287Ka year
Peak month
March329.6× the quietest month
Top search term
tulip wreath75K searches a year

02 · Price

A sale here is worth $28.00.

Listings sell for $28.00 on average, from $7.96 to $61.46. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $28.00 that is $3K to $7K a year per listing.

Average price
$28.00inside the $15 to $100 sweet spot
Price range
$7.96–$61.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #4,358 within Wreaths. It carries 448 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
6.0%
Average rank
#4,358in Wreaths
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
448per listing
Listings tracked
81

04 · Newcomers

4 of last year's 45 launches cleared the first-year sales bar.

45 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
45
Successful launches
4Amazon's first-year sales bar
Average brand age
22 months

Products

Top Easter Wreath products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

58 rising

Sellers

65

Top-5 brand share

37%

Top 20: 73%

Top-5 click share

24%

Top 20: 61%

Open market

60%

  • Brand 113%
  • Brand 29%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Easter Wreath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Spike '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 329.6×

Search terms

Top Easter Wreath search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tulip wreath75K/yr
  • daisy wreath14K/yr
  • easter wreath419K/yr
  • easter wreaths for front door250K/yr
  • easter wreaths69K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Wreath

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Color”
23%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Super small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Easter Wreath questions

Answered from the same tracked data.