Easter Pillow Covers 12x20

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -96.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

58K

Growth, 90 days vs prior 90

-96.8%

Conversion, latest week

1.6%

Market size, estimated

$20Ka year

Top search term

bunny throw pillow8K searches a year

Listings sell for $21.74 on average, from $8.65 to $30.02. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $21.74 that is $0 to $2K a year per listing.

Average price

$21.74inside the $15 to $100 sweet spot

Price range

$8.65–$30.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.5%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #1,936 within Decorative Pillows, Inserts & Covers. It carries 135 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

15.6%

Average rank

#1,936in Decorative Pillows, Inserts & Covers

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

135per listing

Listings tracked

3

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months