easter molds
Skip itSoft demand (-96.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible33%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Review moat
Great293.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.7%return rate — above 5% kills the launch gate
Avg price
Okay$8.94avg listing price — sweet spot $15–$100
Market size
Bad$59K$59K/yr · 276K searches
Price range
Bad$3.94–$15.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-96.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, easter molds is a $59K/yr Amazon United States market (276K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 41/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
easter molds market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $72K–$89K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #1,535
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 51%
- Out of stock
- 5.8%
- Avg brand age
- 27 months
- Avg seller age
- 203 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
45
Top-5 brand share
33%
Top 20: 76%
Top-5 click share
29%
Top 20: 62%
Open market
62%
- Mujiang10%
- Littdonkey8%
- Lodeihoo6%
- YIHUOMOLDS5%
- Dootafy5%
- OCPO Kitchen4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -96.5% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 43.2×
Top easter molds search terms
- bunny silicone mold20K/yr
- bunny mold22K/yr
- easter silicone molds41K/yr
- bunny chocolate mold13K/yr
- silicone bunny mold8K/yr
- bunny molds9K/yr
- bunny molds silicone5K/yr
- easter molds33K/yr
- easter molds silicone20K/yr
- easter chocolate molds32K/yr
Top easter molds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mujiang Rabbit Fondant Mold Easter Bunny Ears Candy Silicone Mold Set Of 4
Mujiang$8.184.6★186 rev
4 Pack Easter Chocolate Molds Silicone Non-Stick Egg Shaped Silicone Mold Bunny Jello Mold Assorted Half-3D Cartoon Design for Baking Candy Gummy Soap Jelly Cookie & Easter Basket Stuffers
Littdonkey$9.234.4★22 rev
2 Pack Bunny Silicone Molds 30-Cavity Mini Rabbit Chocolate Molds Shape Tray for Cake Pudding Gummy Jello Ice Cube Biscuits and Cake Decorating DIY Crafts
Lodeihoo$9.785.0★14 rev
OCPO Kitchen Rabbit Silicone Mold for Baking Mousse Cake 6 Cavities
OCPO Kitchen$15.294.4★2,099 rev
3-Pack Easter Bunny Silicone Mold 3D Easter Bunny Chocolate Molds Carrot Candy Ice Mold Food Grade Non-Stick Silicone Molds for Candy Jelly Fondant Resin Candle Making
ZINDIACINE$11.454.4★26 rev
Newest
by launch date
Silicone Bunny Mold Set Easter Rabbit Gummy Mold with Dropper Scraper and Basting Brush - 100 Cavity Silicone Molds BPA-Free for Baking Candy Making
Pjsrsdaee$12.001 rev
4 Pack Easter Chocolate Molds Silicone Non-Stick Egg Shaped Silicone Mold Bunny Jello Mold Assorted Half-3D Cartoon Design for Baking Candy Gummy Soap Jelly Cookie & Easter Basket Stuffers
Littdonkey$9.2322 rev
Easter Silicone Molds for Chocolate 6-Cavity Bunny Shape Chocolate Molds Cute 3D Rabbit Baking Supplies for DIY Cake Decoration Chocolate Candy Jello Pastry Muffin Bread Ice Cube
OFDNE$8.89147 rev
2 Pack Bunny Silicone Molds 30-Cavity Mini Rabbit Chocolate Molds Shape Tray for Cake Pudding Gummy Jello Ice Cube Biscuits and Cake Decorating DIY Crafts
Lodeihoo$9.7814 rev
Wehous 2PCS Rabbit Silicone Molds 3D Rabbit Resin Candle Soap Molds Easter Cute Bunny Animal Epoxy Resin Casting Concrete Clay Mold Unique Display Mold DIY Art Crafts Wall Hanging Easter Decor
Wehous$10.01180 rev
Trending
90-day click momentumSilicone Bunny Mold Set Easter Rabbit Gummy Mold with Dropper Scraper and Basting Brush - 100 Cavity Silicone Molds BPA-Free for Baking Candy Making
Pjsrsdaee$12.005.0★
Wehous 2PCS Rabbit Silicone Molds 3D Rabbit Resin Candle Soap Molds Easter Cute Bunny Animal Epoxy Resin Casting Concrete Clay Mold Unique Display Mold DIY Art Crafts Wall Hanging Easter Decor
Wehous$10.014.6★
Mujiang Easter Rabbit Fondant Molds Bunny Carrot Silicone Mold Set Of 3
Mujiang$5.004.3★
YIHUOMOLDS Easter Rabbit Silicone Mold Bow Bunny Ears Fondant Molds
YIHUOMOLDS$5.764.5★
3D Mini Bunny Silicone Ice Cube Molds 2PCS Rabbit Shaped Silicone Resin Mold for Mousse Cake Fondant and Ice Cream 6 Cavities Non-Stick Easy Release BPA Free Silicone Chocolate Candy
Nalchios$7.414.4★
What buyers say about easter molds
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Good size”
“clean up is a breeze”
“I found these molds to be great quality”
“These made our holiday baking so much fun”
“feels durable”
“Very cute designs”
“The material feels durable”
“Worked as expected”
“Great workable thickness with a waste of clay”
What buyers complain about
“item is smaller to make candy”
“Only problem is when filled with resin sometimes they are a little un sturdy”
“was disappointed in the results”
“It did not turn out good”
“Pictures in description show much larger bunny finished product this is very deceptive”
“I learned after the first one that the ears will break off easily because theyre so thin”
“Not worth the cost”
“Cant get the ears out without breaking”
“They are made of cheap silicone that is very flimsy when it gets hot”
“It is flat”
Top return reasons
Common questions
- Is easter molds profitable to sell on Amazon United States?
- The niche generates $59K/yr across 55 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is -96.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the easter molds niche?
- 41 brands and 45 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 33% of demand.
- What do buyers complain about in easter molds?
- Top complaints mined from reviews: Size-Overall, Strength, Quality-Overall. The return rate is 4.7%.
- When does demand for easter molds peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 43.2× the quietest.
- What does it cost to enter the easter molds niche?
- Listings span $3.94–$15.29; the average listing price is $8.94 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.