Easter Kitchen Towels

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -96.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months

456K

Growth, 90 days vs prior 90

-96.2%

Conversion, latest week

1.2%

Market size, estimated

$60Ka year

Peak month

March141.6× the quietest month

Top search term

easter kitchen towels120K searches a year

Listings sell for $10.93 on average, from $5.18 to $23.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 0 to 100 of them. At $10.93 that is $0 to $1K a year per listing.

Average price

$10.93under the $15 to $100 sweet spot

Price range

$5.18–$23.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.8%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #4,393 within Towels. It carries 779 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

11.8%

Average rank

#4,393in Towels

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

779per listing

Listings tracked

81

54 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

54

Successful launches

0Amazon's first-year sales bar

Average brand age

18 months