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Easter Kitchen Rugs

Maybe

The average product has only 39 reviews. But demand is soft, at -93.5% this quarter, so Easter Kitchen Rugs is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$24K/yr109K searches / yr
90-day growth
-93.5%search demand this quarter
Competition
16%top-5 click share · 48 brands · 62 sellers

Flapen Score

Easter Kitchen Rugs against its category

The dotted line is the Home & Kitchen average. Past it, Easter Kitchen Rugs is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Kitchen Rugs market on Amazon at a glance

Shoppers on Amazon United States searched for Easter Kitchen Rugs 109K times last year and spent an estimated $24K. The top 5 brands take 31% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -93.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-93.5%
Conversion, latest week
1.2%
Market size, estimated
$24Ka year
Top search term
easter bathroom rug33K searches a year

02 · Price

A sale here is worth $17.94.

Listings sell for $17.94 on average, from $9.14 to $34.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.94 that is $0 to $2K a year per listing.

Average price
$17.94inside the $15 to $100 sweet spot
Price range
$9.14–$34.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #2,417 within Bath Rugs. It carries 39 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
17.1%
Average rank
#2,417in Bath Rugs
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
39per listing
Listings tracked
74

04 · Newcomers

0 of last year's 43 launches cleared the first-year sales bar.

43 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
43
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Easter Kitchen Rugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

48 rising

Sellers

62

Top-5 brand share

31%

Top 20: 69%

Top-5 click share

16%

Top 20: 42%

Open market

65%

  • Brand 19%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Easter Kitchen Rugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Holiday '25Spike '26DecJanFebMarAprOctNovDecJanFebMarAprMay

Peak months: Feb, Mar · busiest ÷ quietest = 213.0× · 9 of 12 months tracked

Search terms

Top Easter Kitchen Rugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easter bathroom rug33K/yr
  • easter kitchen rugs31K/yr
  • easter kitchen mats14K/yr
  • easter bath mat9K/yr
  • easter rugs for bathroom5K/yr
  • easter rugs kitchen7K/yr
  • easter bathroom rugs6K/yr
  • easter kitchen mat4K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Kitchen Rugs

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
1.6%of orders come back
“It's a really small it's not something that I would say would be a full size bath mat”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Easter Kitchen Rugs questions

Answered from the same tracked data.