easter kitchen rugs
Worth a lookShows a thin review moat (39 avg reviews), but soft demand (-93.5% this quarter) keeps it on the watch list.
Review moat
Incredible39.18avg incumbent reviews — the moat a new listing must climb
Competition
Incredible16%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$17.94avg listing price — sweet spot $15–$100
Price range
Great$9.14–$34.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 109K searches
Growth
Bad-93.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, easter kitchen rugs is a $24K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 31% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 5, 2026 · scored weekly · How we score niches
easter kitchen rugs market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $72K–$90K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #2,417
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 17.1%
- Avg brand age
- 20 months
- Avg seller age
- 208 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
48 rising
Sellers
62
Top-5 brand share
31%
Top 20: 69%
Top-5 click share
16%
Top 20: 42%
Open market
65%
- Artoid Mode9%
- NIGOWAYS8%
- Drydiet5%
- Moutina5%
- Wylumen4%
- Decorhua4%
Demand
Weekly Amazon search volume, last 71 weeks — -93.5% search growth over the last 90 days.Top easter kitchen rugs search terms
- easter bathroom rug33K/yr
- easter kitchen rugs31K/yr
- easter kitchen mats14K/yr
- easter bath mat9K/yr
- easter rugs for bathroom5K/yr
- easter rugs kitchen7K/yr
- easter bathroom rugs6K/yr
- easter kitchen mat4K/yr
Top easter kitchen rugs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NIGOWAYS Easter Bathroom Rug - Easter Egg Bunny Bath Rugs Soft and Absorbent Non Slip Cute Bath Mat for Shower Tub Bedroom Home 25 x 18
NIGOWAYS$10.324.8★26 rev
Drydiet Easter Bathroom Rugs Easter Bunny Bath Mat Shower Non Slip Absorbent Cute Bath Mat Washable 20x32 Inch Spring Bathroom Rugs for Kitchen Front Door Bedroom Home Decor
Drydiet$10.484.2★115 rev
Vanleonet Easter Bathroom Rugs Cute Bunny Easter Mat for Easter Bathroom Farmhouse Bath Mats Holiday Decorations Non Slip 30x20 Inches
Vanleonet$16.234.9★10 rev
Moutina Easter Peeps Bunny Bathroom Rug 16x24 Inch Spring Soft and Absorbent Tufted Easter Bath Mat Non Slip Washable Easter Bathroom Decor Rug Holiday Decorations
Moutina$20.884.6★34 rev
NIGOWAYS Easter Bathroom Rug - Pink Bunny Bath Rug Soft and Absorbent Easter Bath Mat Easter Party Decor Non Slip Cute Rug for Shower Bedroom(Pink 30 x 17)
NIGOWAYS$13.874.7★22 rev
Newest
by launch date
Eikunn Easter Kitchen Rugs Set of 2 Easter Kitchen Decor Colorful Eggs Kitchen Mats for Floor 17x30 inch Doormat+17x47 inch Runner Rug
Eikunn$13.5435 rev
Easter Bunny Bath Mat 20x32 Inch Soft Absorbent Non-Slip Bathroom Rug Cute Rabbit Design Washable Tufted Microfiber Carpet for Spring Home Decoration (Bathroom Bedroom Living Room)
Alwoligag$16.7551 rev
Wylumen Happy Easter Rabbits Kitchen Mats for Floor Set of 2 Bunny Easter Kitchen Rugs for Home Party Decorations Non Slip Rubber Backing Floor Mat 17 X47.2+17 X29.5
Wylumen$19.2527 rev
NIGOWAYS Easter Bathroom Rug - Easter Egg Bunny Bath Rugs Soft and Absorbent Non Slip Cute Bath Mat for Shower Tub Bedroom Home 25 x 18
NIGOWAYS$10.3226 rev
Drydiet 2 Pcs Happy Easter Bathroom Rugs Set Spring Soft Thick Plush Easter Eggs Bath Mat Non-Slip Washable Absorbent Pink Bow Bath Mat for Spring Indoor Bathroom Kitchen Decorations 20 x 47 Inch
Drydiet$34.4843 rev
Trending
90-day click momentumEikunn Easter Kitchen Rugs Set of 2 Easter Kitchen Decor Colorful Eggs Kitchen Mats for Floor 17x30 inch Doormat+17x47 inch Runner Rug
Eikunn$13.544.8★
Easter Eggs Decorative Kitchen Rugs Set of 2 Watercolor Eggs Welcome Easter Kitchen Mat Non-Slip Floor Mat Holiday Home Kitchen Decorations 17x47+17x30
kukli kitchen$13.834.2★
OUXIOAZ Happy Easter Flowers Eggs Bunny Rabbits Kitchen Rugs Set of 2 Spring and Summer Holiday Decorations for Home Kitchen 17x47+17x30
OUXIOAZ$13.524.4★
LOKMU Bath Mats for Bathroom Bathroom Decor Mats Rugs No Silp Bunny Bottom and Easter Eggs Washable Cover Floor Rug Carpets Absorbent Cozy Bath Mat for Kitchen Bedroom Indoor 20 x 30 Inch
LOKMU$11.134.0★
flippana Easter Kitchen Rugs and Mats for Floor Non-Slip Backing Easter Gnome Mat Easter Decorations for Home Welcome Spring Kitchen Rug Sets with Runner (Happy Easter 06 17x47.2+17x30)
flippana$22.484.5★
What buyers say about easter kitchen rugs
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Soft surface material”
“the colors are vibrant”
“The design was cute”
“Perfectly advertised”
“Nice size too”
“These rugs are so durable”
“good value for the price point”
“The rugs are slip resistant”
“The stitching is clean”
What buyers complain about
“It's a really small it's not something that I would say would be a full size bath mat”
“Not as thick as I would have liked”
“Color is terrible”
“Not as pictured”
“Cheap”
“But the white bunnies get dirty very easily”
“Not rug material at ALL”
“i received used product”
“Doesnt retain water when stepping on it out the shower”
“no cushion”
Top return reasons
Common questions
- Is easter kitchen rugs profitable to sell on Amazon United States?
- The niche generates $24K/yr across 74 tracked products. 0 of 43 products launched in the last 360 days are still selling. 90-day search growth is -93.5%. Flapen's verdict: Worth a look (51/100).
- How competitive is the easter kitchen rugs niche?
- 48 brands and 62 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in easter kitchen rugs?
- Top complaints mined from reviews: Size-Overall, Thickness, Color. The return rate is 1.6%.
- What does it cost to enter the easter kitchen rugs niche?
- Listings span $9.14–$34.48; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 39 reviews — the moat a new listing must climb.