Is easter gnomes profitable to sell on Amazon United States?

The niche generates $21K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -97.9%. Flapen's verdict: Skip it (23/100).

How competitive is the easter gnomes niche?

3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in easter gnomes?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 2.4%.

When does demand for easter gnomes peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 140.1× the quietest.

What does it cost to enter the easter gnomes niche?

Listings span $7.27–$18.20; the average listing price is $11.42 (sweet spot $15–$100). The average incumbent carries 96 reviews — the moat a new listing must climb.

easter gnomes

Skip it

Soft demand (-97.9% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible95.67

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$11.42

avg listing price — sweet spot $15–$100

Price range

Okay$7.27–$18.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$21K

$21K/yr · 96K searches

Growth

Bad-97.9%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, easter gnomes is a $21K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 23/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

easter gnomes market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $57K–$69K; units × avg price
Conversion rate: 1.9%
Avg BSR: #7,558
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 15.5%
Avg brand age: 23 months
Avg seller age: 235 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

WZAPPKEW40%
HAIONA36%
Mabejmart23%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -97.9% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 140.1×

Open Trend

Top easter gnomes search terms

easter gnomes57K/yr -98.8%0.8% conv.
easter gnomes decorations for home8K/yr -92.3%0.0% conv.
easter gnome22K/yr -98.0%0.8% conv.
easter gnomes plush9K/yr -97.1%0.4% conv.

All search terms

Top easter gnomes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WZAPPKEW Easter Gnomes Decorations Bunny Gnomes Easter Rabbits Gnome Figurine Decoration Resin Handmade Spring Gnome Table Ornaments Elf Gifts for Home

WZAPPKEW$18.204.7★175 rev

2PCS Easter Gnomes Decorations Plush Faceless Bunny Swedish Tomte Rabbit Elf Gifts Household Rabbit Ornaments Home Decor Spring Figurines Tier Tray Decor Table Desk Shelf Centerpieces Colorful A

HAIONA$8.804.5★19 rev

Mabejmart Easter Day Holiday Gnome Handmade Swedish Tomte Elf Decoration Ornaments Thanks Giving Day Gifts Swedish Gnomes tomte (2PK-1blue1pink)

Mabejmart$7.274.2★93 rev

Newest

by launch date

WZAPPKEW Easter Gnomes Decorations Bunny Gnomes Easter Rabbits Gnome Figurine Decoration Resin Handmade Spring Gnome Table Ornaments Elf Gifts for Home

WZAPPKEW$18.20175 rev

8mo ago

2PCS Easter Gnomes Decorations Plush Faceless Bunny Swedish Tomte Rabbit Elf Gifts Household Rabbit Ornaments Home Decor Spring Figurines Tier Tray Decor Table Desk Shelf Centerpieces Colorful A

HAIONA$8.8019 rev

2y ago

Mabejmart Easter Day Holiday Gnome Handmade Swedish Tomte Elf Decoration Ornaments Thanks Giving Day Gifts Swedish Gnomes tomte (2PK-1blue1pink)

Mabejmart$7.2793 rev

4y ago

What buyers say about easter gnomes

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles50%

“She was very pleased to add them to her collection”

Gifting Purpose50%

“Easter present”

What buyers complain about

Quality-Overall25%

“Poor quality”

Size-Overall25%

“Way smaller than expected”

Color25%

“Poor quality the colors are too light”

Strength25%

“No stability they keep falling down and falling over”

Top return reasons

Size-Overall56%

Quality-Overall22%

Advertised Vs Actual Product11%

Material Quality11%

Common questions

Is easter gnomes profitable to sell on Amazon United States?: The niche generates $21K/yr across 3 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -97.9%. Flapen's verdict: Skip it (23/100).
How competitive is the easter gnomes niche?: 3 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in easter gnomes?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Color. The return rate is 2.4%.
When does demand for easter gnomes peak?: Demand peaks in Feb–Mar–Apr; the busiest month runs 140.1× the quietest.
What does it cost to enter the easter gnomes niche?: Listings span $7.27–$18.20; the average listing price is $11.42 (sweet spot $15–$100). The average incumbent carries 96 reviews — the moat a new listing must climb.