Easter Decorations
MaybeThe top 5 brands take only 18% of clicks. But demand is soft, at -98.3% this quarter, so Easter Decorations is a Maybe.
- Flapen Score
- 57 / 100Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 4957
- Market size
- $1.8M/yr9.4M searches / yr
- 90-day growth
- -98.3%search demand this quarter
- Competition
- 12%top-5 click share · 163 brands · 185 sellers
Flapen Score
Easter Decorations against its category
The dotted line is the Home & Kitchen average. Past it, Easter Decorations is stronger. Inside it, weaker.
Market
The Easter Decorations market on Amazon at a glance
Shoppers on Amazon United States searched for Easter Decorations 9.4M times last year and spent an estimated $1.8M. The top 5 brands take 18% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 9.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -98.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.
- Searches, last 12 months
- 9.4M
- Growth, 90 days vs prior 90
- -98.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $1.8Ma year
- Peak month
- March173.0× the quietest month
- Top search term
- spring decor1.1M searches a year
02 · Price
A sale here is worth $13.64.
Listings sell for $13.64 on average, from $3.75 to $34.14. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 1,000 to 1,250 of them. At $13.64 that is $14K to $17K a year per listing.
- Average price
- $13.64under the $15 to $100 sweet spot
- Price range
- $3.75–$34.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $14K–$17K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #3,933 within Decorative Signs & Plaques. It carries 704 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 99%
- Out of stock, average day
- 8.6%
- Average rank
- #3,933in Decorative Signs & Plaques
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 704per listing
- Listings tracked
- 209
04 · Newcomers
2 of last year's 62 launches cleared the first-year sales bar.
62 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 62
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Easter Decorations products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 12% of clicks. An open shelf where new products get seen.
Brands
163 rising
Sellers
185
Top-5 brand share
18%
Top 20: 41%
Top-5 click share
12%
Top 20: 32%
Open market
81%
- Brand 17%
- Brand 23%
- Brand 33%
- Brand 42%
- Brand 52%
- Brand 62%
Demand
Easter Decorations search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 173.0×
Search terms
Top Easter Decorations search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spring decor1.1M/yr
- spring decorations for home738K/yr
- bunny decor166K/yr
- easter decor2.1M/yr
- spring decorations209K/yr
- easter decorations2.4M/yr
- spring home decor160K/yr
- spring table decor91K/yr
- bunny decorations31K/yr
- easter decorations for home1.3M/yr
Reviews and returns
What reviews say buyers love and hate about Easter Decorations
We read the reviews and the return reasons for every product selling here.
“not a fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easter Decorations questions
Answered from the same tracked data.









