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Easter Decorations

Maybe

The top 5 brands take only 18% of clicks. But demand is soft, at -98.3% this quarter, so Easter Decorations is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$1.8M/yr9.4M searches / yr
90-day growth
-98.3%search demand this quarter
Competition
12%top-5 click share · 163 brands · 185 sellers

Flapen Score

Easter Decorations against its category

The dotted line is the Home & Kitchen average. Past it, Easter Decorations is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for Easter Decorations 9.4M times last year and spent an estimated $1.8M. The top 5 brands take 18% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 9.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -98.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months
9.4M
Growth, 90 days vs prior 90
-98.3%
Conversion, latest week
1.4%
Market size, estimated
$1.8Ma year
Peak month
March173.0× the quietest month
Top search term
spring decor1.1M searches a year

02 · Price

A sale here is worth $13.64.

Listings sell for $13.64 on average, from $3.75 to $34.14. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 1,000 to 1,250 of them. At $13.64 that is $14K to $17K a year per listing.

Average price
$13.64under the $15 to $100 sweet spot
Price range
$3.75–$34.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
1,000–1,250
Revenue per listing a year
$14K–$17K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #3,933 within Decorative Signs & Plaques. It carries 704 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
99%
Out of stock, average day
8.6%
Average rank
#3,933in Decorative Signs & Plaques
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
704per listing
Listings tracked
209

04 · Newcomers

2 of last year's 62 launches cleared the first-year sales bar.

62 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
62
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Easter Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

163 rising

Sellers

185

Top-5 brand share

18%

Top 20: 41%

Top-5 click share

12%

Top 20: 32%

Open market

81%

  • Brand 17%
  • Brand 23%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%

Demand

Easter Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 173.0×

Search terms

Top Easter Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spring decor1.1M/yr
  • spring decorations for home738K/yr
  • bunny decor166K/yr
  • easter decor2.1M/yr
  • spring decorations209K/yr
  • easter decorations2.4M/yr
  • spring home decor160K/yr
  • spring table decor91K/yr
  • bunny decorations31K/yr
  • easter decorations for home1.3M/yr

Reviews and returns

What reviews say buyers love and hate about Easter Decorations

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
23%of negative reviews mention “Size-Overall”
3.4%of orders come back
“not a fit”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Easter Decorations questions

Answered from the same tracked data.