easter cupcake liners
Skip itSoft demand (-83.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,835.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.97avg listing price — sweet spot $15–$100
Market size
Bad$52K$52K/yr · 75K searches
Growth
Bad-83.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$3.78–$14.28cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, easter cupcake liners is a $52K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
easter cupcake liners market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $40K–$48K
- units × avg price
- Conversion rate
- 8.7%
- Avg BSR
- #610
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 26%
- Out of stock
- 13.2%
- Avg brand age
- 53 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 97%
Open market
0%
- Wilton87%
- Caperci5%
- Bake Choice4%
- GiFBERA2%
- Wiltons1%
Demand
Weekly Amazon search volume, last 69 weeks — -83.7% search growth over the last 90 days.Top easter cupcake liners search terms
- wilton cupcake liners23K/yr
- wilton baking cups5K/yr
- cupcake liners wilton4K/yr
- easter cupcake liners37K/yr
- easter cupcake holders3K/yr
- cupcake liners easter3K/yr
Top easter cupcake liners products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wilton Polka Dot Standard Baking Cups Cupcake Liner 300-Count
Wilton$9.704.7★5,215 rev
Wilton Rainbow Bright Standard Baking Cups Cupcake Liner 300-Count
Wilton$13.274.7★5,250 rev
Wilton Bakecups Multicolor
Wilton$6.934.7★625 rev
Wilton Elegance Standard Cupcake Baking Cups 150-Count
Wilton$8.704.7★10,064 rev
Wilton 300/Pack Baking Cups Pastel Standard
Wilton$14.284.4★140 rev
Newest
by launch date
Bake Choice 200pcs Standard Cupcake Liners for Baking White Muffin Liners
Bake Choice$5.106,079 rev
Bake Choice 200pcs Standard Cupcake Liners for Baking Muffin Liners
Bake Choice$5.276,079 rev
Wilton Ombre Flower Petal Cupcake Liners Pastel Baking Cups for Easter Weddings Baby Showers & Spring Desserts 72-Count
Wilton$8.6296 rev
Wilton Citrus Circles Standard Baking Cups - 150ct
Wiltons$6.9816 rev
Standard Baking Cups DOT Stripe
Wilton$9.634 rev
Trending
90-day click momentum
Wilton Standard Cupcake Liner Baking Cups 150 Count Multicolor - Patterns
Wilton$6.234.7★
Wilton Jumbo White Baking Cups 75
Wilton$5.884.6★
Wilton Standard Cupcake Liner Baking Cups 300-Count Seasonal
Wilton$11.584.7★
Wilton Gold Foil Standard Cupcake Baking Cups 24-Count
Wilton$3.784.6★
Wilton 300/Pack Baking Cups Pastel Standard
Wilton$14.284.4★
What buyers say about easter cupcake liners
What buyers praise and complain about, mined from review topics.What buyers love
“They are well made”
“Great deal”
“Great for baking”
“As described”
“Bright colors”
“Easy to use”
“They fit my cupcake pans perfectly”
“Perfect and non stick”
“Does the job”
“Clean up is easy”
What buyers complain about
“some sticking can occur”
“They were larger than I thought”
“BAD QUALITY”
“Hard to use”
“do not release clean”
“Im not sure where the good reviews are coming from because it absolutely sticks to whatever you bake”
“colors look different”
“cheaper”
“THEY ARE SMALLER THAN WHAT THEY SAY”
“Misleading... This is misleading.”
Top return reasons
Common questions
- Is easter cupcake liners profitable to sell on Amazon United States?
- The niche generates $52K/yr across 23 tracked products. 90-day search growth is -83.7%. Flapen's verdict: Skip it (30/100).
- How competitive is the easter cupcake liners niche?
- 5 brands and 58 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in easter cupcake liners?
- Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.8%.
- What does it cost to enter the easter cupcake liners niche?
- Listings span $3.78–$14.28; the average listing price is $7.97 (sweet spot $15–$100). The average incumbent carries 3,836 reviews — the moat a new listing must climb.