Easter Cupcake Liners
FailDemand is soft, at -83.7% this quarter, so Easter Cupcake Liners is a Fail.
- Flapen Score
- 30 / 100Ranks 10,693 of 11,240 Home & Kitchen niches · −19 vs the category median of 4930
- Market size
- $52K/yr75K searches / yr
- 90-day growth
- -83.7%search demand this quarter
- Competition
- 62%top-5 click share · 5 brands · 58 sellers
Flapen Score
Easter Cupcake Liners against its category
The dotted line is the Home & Kitchen average. Past it, Easter Cupcake Liners is stronger. Inside it, weaker.
Market
The Easter Cupcake Liners market on Amazon at a glance
Shoppers on Amazon United States searched for Easter Cupcake Liners 75K times last year and spent an estimated $52K. All 5 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 8.7% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -83.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- -83.7%
- Conversion, latest week
- 8.7%
- Market size, estimated
- $52Ka year
- Top search term
- wilton cupcake liners23K searches a year
02 · Price
A sale here is worth $7.97.
Listings sell for $7.97 on average, from $3.78 to $14.28. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $7.97 that is $0 to $797 a year per listing.
- Average price
- $7.97under the $15 to $100 sweet spot
- Price range
- $3.78–$14.28
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$797
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
26% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #610 within Decorating Tools. It carries 3,836 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 26%
- Prime listings
- 87%
- Out of stock, average day
- 13.2%
- Average rank
- #610in Decorating Tools
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 3,836per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Easter Cupcake Liners products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wilton Polka Dot Standard Baking Cups Cupcake Liner 300-Count
- Price
- $9.70
- Rating
- 4.7/5
- Reviews
- 5,215
- Age
- 12y ago

Wilton Rainbow Bright Standard Baking Cups Cupcake Liner 300-Count
- Price
- $13.27
- Rating
- 4.7/5
- Reviews
- 5,250
- Age
- 12y ago

Wilton Bakecups Multicolor
- Price
- $6.93
- Rating
- 4.7/5
- Reviews
- 625
- Age
- 14y ago

Wilton Elegance Standard Cupcake Baking Cups 150-Count
- Price
- $8.70
- Rating
- 4.7/5
- Reviews
- 10,064
- Age
- 11y ago

Wilton 300/Pack Baking Cups Pastel Standard
- Price
- $14.28
- Rating
- 4.4/5
- Reviews
- 140
- Age
- 13y ago
Trending
estimated 90-day click momentum
Wilton Standard Cupcake Liner Baking Cups 150 Count Multicolor - Patterns
- Price
- $6.23
- Rating
- 4.7/5
- Reviews
- 1,508
- Age
- 12y ago

Wilton Jumbo White Baking Cups 75
- Price
- $5.88
- Rating
- 4.6/5
- Reviews
- 4,060
- Age
- 22y ago

Wilton Standard Cupcake Liner Baking Cups 300-Count Seasonal
- Price
- $11.58
- Rating
- 4.7/5
- Reviews
- 2,145
- Age
- 22y ago

Wilton Gold Foil Standard Cupcake Baking Cups 24-Count
- Price
- $3.78
- Rating
- 4.6/5
- Reviews
- 654
- Age
- 22y ago

Wilton 300/Pack Baking Cups Pastel Standard
- Price
- $14.28
- Rating
- 4.4/5
- Reviews
- 140
- Age
- 13y ago
Newest
by launch date
Bake Choice 200pcs Standard Cupcake Liners for Baking White Muffin Liners
- Price
- $5.10
- Rating
- 4.7/5
- Reviews
- 6,079
- Age
- 1y ago

Bake Choice 200pcs Standard Cupcake Liners for Baking Muffin Liners
- Price
- $5.27
- Rating
- 4.7/5
- Reviews
- 6,079
- Age
- 3y ago

Wilton Ombre Flower Petal Cupcake Liners Pastel Baking Cups for Easter Weddings Baby Showers & Spring Desserts 72-Count
- Price
- $8.62
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 4y ago

Wilton Citrus Circles Standard Baking Cups - 150ct
- Price
- $6.98
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4y ago

Standard Baking Cups DOT Stripe
- Price
- $9.63
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
58
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 97%
Open market
0%
- Wilton87%
- Caperci5%
- Bake Choice4%
- GiFBERA2%
- Wiltons1%
Demand
Easter Cupcake Liners search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 131.2× · 9 of 12 months tracked
Search terms
Top Easter Cupcake Liners search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wilton cupcake liners23K/yr
- wilton baking cups5K/yr
- cupcake liners wilton4K/yr
- easter cupcake liners37K/yr
- easter cupcake holders3K/yr
- cupcake liners easter3K/yr
Reviews and returns
What reviews say buyers love and hate about Easter Cupcake Liners
We read the reviews and the return reasons for every product selling here.
“some sticking can occur”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easter Cupcake Liners questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









