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Easter Cake Pop Mold

Fail

Demand is soft, at -94.6% this quarter, so Easter Cake Pop Mold is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$8K/yr67K searches / yr
90-day growth
-94.6%search demand this quarter
Competition
67%top-5 click share · 12 brands · 14 sellers

Flapen Score

Easter Cake Pop Mold against its category

The dotted line is the Home & Kitchen average. Past it, Easter Cake Pop Mold is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Cake Pop Mold market on Amazon at a glance

Shoppers on Amazon United States searched for Easter Cake Pop Mold 67K times last year and spent an estimated $8K. The top 5 brands take 73% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -94.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-94.6%
Conversion, latest week
0.9%
Market size, estimated
$8Ka year
Top search term
egg cake pop mold12K searches a year

02 · Price

A sale here is worth $13.25.

Listings sell for $13.25 on average, from $10.84 to $18.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $13.25 that is $0 to $1K a year per listing.

Average price
$13.25under the $15 to $100 sweet spot
Price range
$10.84–$18.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #1,690 within Candy Making Supplies. It carries 78 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
60%
Out of stock, average day
8.8%
Average rank
#1,690in Candy Making Supplies
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
78per listing
Listings tracked
15

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Easter Cake Pop Mold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

14

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

22%

  • Brand 125%
  • Brand 224%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Easter Cake Pop Mold search demand

Weekly searches over the year. Pick a range.

7K5KApr '26Apr '26May '26Jun '26Jun '26Jul '26

Search terms

Top Easter Cake Pop Mold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg cake pop mold12K/yr
  • egg shaped cake pop mold6K/yr
  • bunny cake pop mold14K/yr
  • easter cake pop mold20K/yr
  • easter egg cake pop mold6K/yr
  • easter cake pop molds7K/yr
  • peep cake pop mold3K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Cake Pop Mold

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
15%of negative reviews mention “Size-Overall”
1.5%of orders come back
“The size is not what I was expecting it was even better”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Easter Cake Pop Mold questions

Answered from the same tracked data.