Easter Blanket
FailDemand is soft, at -98.8% this quarter, so Easter Blanket is a Fail.
- Flapen Score
- 37 / 100Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 4937
- Market size
- $26K/yr237K searches / yr
- 90-day growth
- -98.8%search demand this quarter
- Competition
- 52%top-5 click share · 9 brands · 11 sellers
Flapen Score
Easter Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Easter Blanket is stronger. Inside it, weaker.
Market
The Easter Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Easter Blanket 237K times last year and spent an estimated $26K. The top 5 brands take 83% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -98.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.
- Searches, last 12 months
- 237K
- Growth, 90 days vs prior 90
- -98.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $26Ka year
- Peak month
- March193.0× the quietest month
- Top search term
- easter throw blanket74K searches a year
02 · Price
A sale here is worth $17.92.
Listings sell for $17.92 on average, from $10.83 to $31.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $17.92 that is $0 to $2K a year per listing.
- Average price
- $17.92inside the $15 to $100 sweet spot
- Price range
- $10.83–$31.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #5,822 within Throws. It carries 246 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 27%
- Prime listings
- 100%
- Out of stock, average day
- 18.9%
- Average rank
- #5,822in Throws
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 246per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Easter Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Horaldaily Easter Flannel Blanket Throw Colorful Easter Eggs Bunny Rabbits Flowers Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Self 50x60
- Price
- $12.14
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 8mo ago

Easter Bunny Throw Blanket: Ultra Soft Flannel Plush Sketchy Spring Floral Bunny Bed Blanket Lightweight Cozy Easter Blanket for Couch Sofa Bed Living Room Home Decor Gifts 50x60
- Price
- $16.61
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 7mo ago

Horaldaily Easter Flannel Blanket Throw Pink Rabbit Bunny Shape Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Self 50x60
- Price
- $12.22
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 8mo ago

Chumia 4 Pcs Spring Blankets Pastel Eggs Bunny Plaid Plush Spring Throw Blanket Soft Cozy Lightweight Warm Colorful Flannel Blanket Gifts for Couch Chair Sofa Bed Travel Supplies 40x50 Inch
- Price
- $23.77
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 6mo ago

Moukeren Spring Easter Bunny Throw Blanket 50 x 60 - 3D Jacquard Bunny Throws Cozy Soft Rabbit Spring Plush Easter Gifts for Living Room Couch Sofa Bed Decor(White)
- Price
- $20.31
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Throw Blanket Easter Eggs Colorful Easter Blanket Spring Holiday Decorations Spring Flower Lightweight Warm Soft Blanket and Cozy Throws for Couch Bed Sofa 40 x 60
- Price
- $13.07
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 7mo ago

Chumia 4 Pcs Spring Blankets Pastel Eggs Bunny Plaid Plush Spring Throw Blanket Soft Cozy Lightweight Warm Colorful Flannel Blanket Gifts for Couch Chair Sofa Bed Travel Supplies 40x50 Inch
- Price
- $23.77
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 6mo ago

Moukeren Spring Easter Bunny Throw Blanket 50 x 60 - 3D Jacquard Bunny Throws Cozy Soft Rabbit Spring Plush Easter Gifts for Living Room Couch Sofa Bed Decor(White)
- Price
- $20.31
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 7mo ago

Easter Bunny Throw Blanket: Ultra Soft Flannel Plush Sketchy Spring Floral Bunny Bed Blanket Lightweight Cozy Easter Blanket for Couch Sofa Bed Living Room Home Decor Gifts 50x60
- Price
- $16.61
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 7mo ago

Horaldaily Easter Flannel Blanket Throw Pink Rabbit Bunny Shape Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Self 50x60
- Price
- $12.22
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 8mo ago
Newest
by launch date
Chumia 4 Pcs Spring Blankets Pastel Eggs Bunny Plaid Plush Spring Throw Blanket Soft Cozy Lightweight Warm Colorful Flannel Blanket Gifts for Couch Chair Sofa Bed Travel Supplies 40x50 Inch
- Price
- $23.77
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 6mo ago

Moukeren Spring Easter Bunny Throw Blanket 50 x 60 - 3D Jacquard Bunny Throws Cozy Soft Rabbit Spring Plush Easter Gifts for Living Room Couch Sofa Bed Decor(White)
- Price
- $20.31
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 7mo ago

Throw Blanket Easter Eggs Colorful Easter Blanket Spring Holiday Decorations Spring Flower Lightweight Warm Soft Blanket and Cozy Throws for Couch Bed Sofa 40 x 60
- Price
- $13.07
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 7mo ago

Easter Bunny Throw Blanket: Ultra Soft Flannel Plush Sketchy Spring Floral Bunny Bed Blanket Lightweight Cozy Easter Blanket for Couch Sofa Bed Living Room Home Decor Gifts 50x60
- Price
- $16.61
- Rating
- 4.5/5
- Reviews
- 21
- Age
- 7mo ago

Horaldaily Easter Flannel Blanket Throw Colorful Easter Eggs Bunny Rabbits Flowers Soft Fuzzy Plush Cozy Fleece Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Self 50x60
- Price
- $12.14
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
11
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 100%
Open market
12%
- Horaldaily48%
- Treory11%
- Hexagram9%
- Chumia8%
- Moukeren7%
- ALAGEO5%
- Open — no brand owns it (3 brands, 12%)
Demand
Easter Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 193.0×
Search terms
Top Easter Blanket search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- easter throw blanket74K/yr
- easter blanket81K/yr
- easter blankets and throws33K/yr
- easter blankets15K/yr
- easter throw16K/yr
- easter throws9K/yr
- easter throws for couch5K/yr
- easter blanket for kids4K/yr
Reviews and returns
What reviews say buyers love and hate about Easter Blanket
We read the reviews and the return reasons for every product selling here.
“They aren't very thick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easter Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









