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Easter Blanket

Fail

Demand is soft, at -98.8% this quarter, so Easter Blanket is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$26K/yr237K searches / yr
90-day growth
-98.8%search demand this quarter
Competition
52%top-5 click share · 9 brands · 11 sellers

Flapen Score

Easter Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Easter Blanket is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Easter Blanket 237K times last year and spent an estimated $26K. The top 5 brands take 83% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -98.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-98.8%
Conversion, latest week
0.6%
Market size, estimated
$26Ka year
Peak month
March193.0× the quietest month
Top search term
easter throw blanket74K searches a year

02 · Price

A sale here is worth $17.92.

Listings sell for $17.92 on average, from $10.83 to $31.21. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $17.92 that is $0 to $2K a year per listing.

Average price
$17.92inside the $15 to $100 sweet spot
Price range
$10.83–$31.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #5,822 within Throws. It carries 246 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
100%
Out of stock, average day
18.9%
Average rank
#5,822in Throws
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
246per listing
Listings tracked
15

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Easter Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

11

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

12%

  • Brand 148%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (3 brands, 12%)

Demand

Easter Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 193.0×

Search terms

Top Easter Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easter throw blanket74K/yr
  • easter blanket81K/yr
  • easter blankets and throws33K/yr
  • easter blankets15K/yr
  • easter throw16K/yr
  • easter throws9K/yr
  • easter throws for couch5K/yr
  • easter blanket for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Blanket

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Soft Feel”
22%of negative reviews mention “Thickness”
2.6%of orders come back
“They aren't very thick”
A buyer, on “Thickness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Easter Blanket questions

Answered from the same tracked data.