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Easter Banner

Fail

Demand is soft, at -98.5% this quarter, so Easter Banner is a Fail.

Flapen Score
16
16 / 100
Ranks 11,209 of 11,240 Home & Kitchen niches · −33 vs the category median of 49
Market size
$20K/yr254K searches / yr
90-day growth
-98.5%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Easter Banner against its category

The dotted line is the Home & Kitchen average. Past it, Easter Banner is stronger. Inside it, weaker.

16Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Banner market on Amazon at a glance

Shoppers on Amazon United States searched for Easter Banner 254K times last year and spent an estimated $20K. All 4 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 16 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -98.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-98.5%
Conversion, latest week
1.2%
Market size, estimated
$20Ka year
Peak month
April254.3× the quietest month
Top search term
easter banner105K searches a year

02 · Price

A sale here is worth $6.29.

Listings sell for $6.29 on average, from $4.11 to $9.48. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $6.29 that is $0 to $629 a year per listing.

Average price
$6.29under the $15 to $100 sweet spot
Price range
$4.11–$9.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
$0–$629
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #15,319 within Banners. It carries 154 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
7.8%
Average rank
#15,319in Banners
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
154per listing
Listings tracked
4

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Easter Banner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 222%
  • Brand 320%
  • Brand 420%

Demand

Easter Banner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 254.3×

Search terms

Top Easter Banner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • easter banner105K/yr
  • happy easter banner80K/yr
  • happy easter30K/yr
  • easter banners20K/yr
  • easter banners for outside19K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Banner

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Color”
17%of negative reviews mention “Assembly/Installation”
2.5%of orders come back
“It does require a bit of assembly since it is not pre put together”
A buyer, on “Assembly/Installation”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Easter Banner questions

Answered from the same tracked data.