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Easter Balloons

Fail

Demand is soft, at -95.8% this quarter, so Easter Balloons is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$68K/yr368K searches / yr
90-day growth
-95.8%search demand this quarter
Competition
33%top-5 click share · 33 brands · 43 sellers

Flapen Score

Easter Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Easter Balloons is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Easter Balloons 368K times last year and spent an estimated $68K. The top 5 brands take 48% of clicks. Demand peaks in Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -95.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
368K
Growth, 90 days vs prior 90
-95.8%
Conversion, latest week
2.2%
Market size, estimated
$68Ka year
Peak month
April78.9× the quietest month
Top search term
bunny balloons47K searches a year

02 · Price

A sale here is worth $8.38.

Listings sell for $8.38 on average, from $4.80 to $25.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 0 to 100 of them. At $8.38 that is $0 to $838 a year per listing.

Average price
$8.38under the $15 to $100 sweet spot
Price range
$4.80–$25.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
0–100
Revenue per listing a year
$0–$838
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #7,705 within Balloons. It carries 225 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
98%
Out of stock, average day
10.5%
Average rank
#7,705in Balloons
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
225per listing
Listings tracked
44

04 · Newcomers

0 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Easter Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

43

Top-5 brand share

48%

Top 20: 89%

Top-5 click share

33%

Top 20: 79%

Open market

44%

  • Brand 113%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Easter Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 78.9×

Search terms

Top Easter Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bunny balloons47K/yr
  • bunny balloon20K/yr
  • easter balloons114K/yr
  • easter balloon arch kit62K/yr
  • easter balloon arch28K/yr
  • easter balloon15K/yr
  • easter balloon garland13K/yr
  • easter bunny balloon15K/yr
  • easter ballons5K/yr
  • easter foil balloons13K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Balloons

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Color”
18%of negative reviews mention “Inflation/Deflation”
4.0%of orders come back
“Half the balloons deflated within the first hour or two”
A buyer, on “Inflation/Deflation”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Easter Balloons questions

Answered from the same tracked data.