Is dvd binder profitable to sell on Amazon United States?

The niche generates $158K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (47/100).

How competitive is the dvd binder niche?

14 brands and 44 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in dvd binder?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Storage Capacity. The return rate is 1.3%.

When does demand for dvd binder peak?

Demand peaks in Jan; the busiest month runs 1.6× the quietest.

What does it cost to enter the dvd binder niche?

Listings span $6.95–$75.08; the average listing price is $24.32 (sweet spot $15–$100). The average incumbent carries 6,121 reviews — the moat a new listing must climb.

dvd binder

Skip it

Soft demand (-14.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$24.32

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$6.95–$75.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$158K

$158K/yr · 162K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,120.64

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, dvd binder is a $158K/yr Amazon United States market (162K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jan. Verdict: Skip it — 47/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

dvd binder market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $122K–$146K; units × avg price
Conversion rate: 4.0%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 86%
Out of stock: 12.5%
Avg brand age: 59 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

25%

Amazon Basics26%
Siveit21%
Case Logic13%
YILAG5%
CCidea5%
PUTNATRUE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.6×

Open Trend

Top dvd binder search terms

case logic33K/yr -5.0%0.3% conv.
dvd storage binder27K/yr -26.5%3.1% conv.
case logic cd case22K/yr -8.7%2.3% conv.
dvd book19K/yr -4.7%3.5% conv.
dvd binder storage17K/yr -34.7%4.0% conv.
dvd book binder13K/yr -22.4%5.0% conv.
movie case6K/yr +4.6%2.0% conv.
dvd storage book8K/yr -11.1%2.0% conv.
case logic dvd case5K/yr -10.8%2.1% conv.
caselogic4K/yr -6.2%0.2% conv.

All search terms

Top dvd binder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Polyester CD/DVD Portable Storage Binder with Handle 400-Capacity Black

Amazon Basics$19.974.7★44,056 rev

Siveit CD Case DVD Case Holder 96 Capacity Hard Plastic CD DVD Disc Cases Storage Binder Wallet for Car Home Office Travel (Black)

Siveit$10.314.8★4,209 rev

Case Logic VNC-218 18-Inch Laptop Case Black (3200926)

Case Logic$52.014.5★1,424 rev

Case Logic EHDC-101 Hard Shell Case for 2.5-Inch Portable Hard Drive - Black

Case Logic$10.144.7★3,547 rev

YILAG DVD Case CD Storage 128 Capacity CD Cases Holder DVD Storage Case Holders CD DVD Disc Case Storage Wallet Binder for Car Home Office Travel (128 Black)

YILAG$13.224.5★601 rev

Newest

by launch date

PUTNATRUE CD DVD Storage Binder Holds 56 Discs and 28 Booklets with Tag Slots Leather Wallet Organizer for Blu ray Movies Music Video Games Home and Car (White Pages)

PUTNATRUE$29.9841 rev

4mo ago

Salajory 3 Pack CD DVD Storage Binder with Zipper - Holds 168 Discs & 84 Booklet Pockets & 168 Tag Slots High-end PU Leather Cover for Blu-ray Movies Music CDs Audio Disks Portable Media Organizer

Salajory$75.0845 rev

6mo ago

PUTNATRUE CD DVD Storage Binder Large 200 Capacity CD Wallet with 100 Booklet Pockets & Handle Portable DVD Case Organizer for Blu ray Video Games Movies Music Home & Car Travel

PUTNATRUE$39.9633 rev

10mo ago

CD Case 120 Capacity CD/DVD Case Holders Wallet Hard Plastic DVD Disc Case

TNDCKP$32.4257 rev

12mo ago

alavisxf xx CD Case 96 Capacity Hard Plastic Organizer Wallet for Car

alavisxf xx$10.7416,766 rev

1y ago

What buyers say about dvd binder

What buyers praise and complain about, mined from review topics.

What buyers love

Storage Capacity23%

“Good storage”

Quality-Overall16%

“GOOD QUALITY”

Strength8%

“Nice solid case”

Value For Money8%

“Reasonably priced”

Advertised Vs Actual Product7%

“Exactly as described”

Ease Of Use5%

“they really are very handy”

Durability5%

“Super durable”

Size-Overall4%

“the inserts fit in well”

Design-Overall2%

“It looks really sleek”

Portability2%

“portable case”

What buyers complain about

Size-Overall15%

“Way too big”

Quality-Overall14%

“Cheaply made”

Storage Capacity7%

“The storage case is big”

Thickness5%

“A bit thicker than I expected”

Strength5%

“flimsy”

Weight Heavy5%

“It gets pretty heavy when it is full”

Durability4%

“it breaks easily”

Material Quality3%

“The materials are built for this product are on the cheaper side”

Value For Money3%

“At $33 seems kind high for PU”

Advertised Vs Actual Product2%

“which they dont show in their pictures”

Top return reasons

Size-Overall58%

Quality-Overall9%

Advertised Vs Actual Product6%

Material Quality4%

Storage Capacity3%

Strength3%

Functionality-Overall3%

Color2%

Value For Money2%

Weight Heavy2%

Common questions

Is dvd binder profitable to sell on Amazon United States?: The niche generates $158K/yr across 22 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Skip it (47/100).
How competitive is the dvd binder niche?: 14 brands and 44 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in dvd binder?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Storage Capacity. The return rate is 1.3%.
When does demand for dvd binder peak?: Demand peaks in Jan; the busiest month runs 1.6× the quietest.
What does it cost to enter the dvd binder niche?: Listings span $6.95–$75.08; the average listing price is $24.32 (sweet spot $15–$100). The average incumbent carries 6,121 reviews — the moat a new listing must climb.