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Duvet Insert Full

Fail

The average product has 53,779 reviews to catch up to, so Duvet Insert Full is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$984K/yr541K searches / yr
90-day growth
+9.5%search demand this quarter
Competition
76%top-5 click share · 6 brands · 13 sellers

Flapen Score

Duvet Insert Full against its category

The dotted line is the Home & Kitchen average. Past it, Duvet Insert Full is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duvet Insert Full market on Amazon at a glance

Shoppers on Amazon United States searched for Duvet Insert Full 541K times last year and spent an estimated $984K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 541K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $984K a year.

Searches, last 12 months
541K
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
5.5%
Market size, estimated
$984Ka year
Peak month
December2.2× the quietest month
Top search term
duvet insert full120K searches a year

02 · Price

A sale here is worth $32.97.

Listings sell for $32.97 on average, from $21.76 to $59.23. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $32.97 that is $41K to $49K a year per listing.

Average price
$32.97inside the $15 to $100 sweet spot
Price range
$21.76–$59.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$41K–$49K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #17 within Comforters & Sets. It carries 53,779 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#17in Comforters & Sets
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
53,779per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Duvet Insert Full products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

13

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 221%
  • Brand 317%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Duvet Insert Full search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Duvet Insert Full search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duvet insert full120K/yr
  • full duvet insert74K/yr
  • full size duvet insert76K/yr
  • full size duvet60K/yr
  • duvet full size47K/yr
  • full duvet38K/yr
  • duvet full32K/yr
  • duvet insert full size25K/yr
  • full size down alternative comforter16K/yr
  • full bed duvet6K/yr

Reviews and returns

What reviews say buyers love and hate about Duvet Insert Full

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Comfort-Overall”
14%of negative reviews mention “Thickness”
2.1%of orders come back
“Not as thick as shown in photo”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Duvet Insert Full questions

Answered from the same tracked data.