Duvet Cover

Shoppers searched for this 21.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.5M a year.

Searches, last 12 months

21.6M

Growth, 90 days vs prior 90

-8.5%

Conversion, latest week

1.0%

Market size, estimated

$9.5Ma year

Peak month

November2.1× the quietest month

Top search term

duvet cover6.1M searches a year

Listings sell for $42.60 on average, from $15.40 to $136.77. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 3,000 to 4,000 of them. At $42.60 that is $128K to $170K a year per listing.

Average price

$42.60inside the $15 to $100 sweet spot

Price range

$15.40–$136.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

3,000–4,000

Revenue per listing a year

$128K–$170K

Returns

5.0%of orders · Amazon United States median 2.1%

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Duvet Covers & Sets. It carries 10,019 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

99%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#16in Duvet Covers & Sets

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

10,019per listing

Listings tracked

71

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months