Dutch Oven

Shoppers searched for this 11.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.7M a year.

Searches, last 12 months

11.8M

Growth, 90 days vs prior 90

-16.3%

Conversion, latest week

2.1%

Market size, estimated

$11.7Ma year

Peak month

December3.1× the quietest month

Top search term

dutch oven5.0M searches a year

Listings sell for $47.83 on average, from $24.53 to $90.47. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $47.83 that is $287K to $383K a year per listing.

Average price

$47.83inside the $15 to $100 sweet spot

Price range

$24.53–$90.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

$287K–$383K

Returns

3.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #59 within Pots & Pans. It carries 9,993 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#59in Pots & Pans

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

9,993per listing

Listings tracked

36

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

40 months