Dust Mite Mattress Cover King
FailThe average product has 46,380 reviews to catch up to, so Dust Mite Mattress Cover King is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $57K/yr13K searches / yr
- 90-day growth
- -12.4%search demand this quarter
- Competition
- 62%top-5 click share · 10 brands · 17 sellers
Flapen Score
Dust Mite Mattress Cover King against its category
The dotted line is the Home & Kitchen average. Past it, Dust Mite Mattress Cover King is stronger. Inside it, weaker.
Market
The Dust Mite Mattress Cover King market on Amazon at a glance
Shoppers on Amazon United States searched for Dust Mite Mattress Cover King 13K times last year and spent an estimated $57K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Apr. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -12.4%
- Conversion, latest week
- 11.3%
- Market size, estimated
- $57Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- allergy mattress protector king6K searches a year
02 · Price
A sale here is worth $38.84.
Listings sell for $38.84 on average, from $15.33 to $72.76. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $38.84 that is $0 to $4K a year per listing.
- Average price
- $38.84inside the $15 to $100 sweet spot
- Price range
- $15.33–$72.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Mattress Protectors & Encasements. It carries 46,380 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #43in Mattress Protectors & Encasements
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 46,380per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Dust Mite Mattress Cover King products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Utopia Bedding King Size Mattress Protector Zippered 100% Waterproof Bed Bug and Dust Mite Proof Mattress Encasement Absorbent 6 Sided Mattress Cover
- Price
- $25.97
- Rating
- 4.6/5
- Reviews
- 132,636
- Age
- 11y ago
AllerEase Maximum Allergy Mattress Protector King Size
- Price
- $45.33
- Rating
- 4.5/5
- Reviews
- 5,325
- Age
- 10y ago
PlushDeluxe Bamboo Waterproof Mattress Protector King Size Ultra Soft
- Price
- $39.07
- Rating
- 4.6/5
- Reviews
- 42,286
- Age
- 9y ago
AllerEase Ultimate Allergy Protection and Comfort Zippered Mattress Protector King White
- Price
- $49.03
- Rating
- 4.5/5
- Reviews
- 3,374
- Age
- 10y ago
HOSPITOLOGY PRODUCTS Mattress Encasement - Zippered Bed Bug Dust Mite Proof Hypoallergenic - Sleep Defense System - King - Waterproof - Stretchable - Standard 12 Depth - 78 W x 80 L
- Price
- $47.94
- Rating
- 4.6/5
- Reviews
- 11,816
- Age
- 14y ago
Trending
estimated 90-day click momentum
Amazon Basics Hypoallergenic Quilted Breathable Mattress Topper Pad with Protection 18 Inches Deep King Size White
- Price
- $21.34
- Rating
- 4.6/5
- Reviews
- 36,330
- Age
- 9y ago
Everlasting Comfort Premium King Size Mattress Protector - Waterproof & Hypoallergenic Noiseless Design Washable Cover 18 Deep Pocket Bed Bug & Dust Mite Proof Cover for Sleep Hygiene
- Price
- $20.94
- Rating
- 4.4/5
- Reviews
- 7,742
- Age
- 8y ago
Premium Waterproof Zippered Mattress Protector King Size 14 Depth
- Price
- $27.67
- Rating
- 4.6/5
- Reviews
- 59,474
- Age
- 4y ago
SafeRest Sleepure Waterproof Mattress Protector King Size - Viscose Derived from Bamboo - Fitted with Stretchable Pockets - Machine Washable Cotton King Mattress Cover for Bed
- Price
- $39.57
- Rating
- 4.6/5
- Reviews
- 280,383
- Age
- 2y ago
Amazon Basics Waterproof Mattress Protector Bed Bug and Dust Mite Barrier King White
- Price
- $15.33
- Rating
- 4.5/5
- Reviews
- 1,147
- Age
- 1y ago
Newest
by launch date
Protect-A-Bed Essential Waterproof Mattress Protector King
- Price
- $39.22
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 11mo ago
Amazon Basics Waterproof Mattress Protector Bed Bug and Dust Mite Barrier King White
- Price
- $15.33
- Rating
- 4.5/5
- Reviews
- 1,147
- Age
- 1y ago
AllerEase CleanBoost Waterproof Fitted Mattress Protector King
- Price
- $34.98
- Rating
- 4.6/5
- Reviews
- 278
- Age
- 2y ago
SafeRest Sleepure Waterproof Mattress Protector King Size - Viscose Derived from Bamboo - Fitted with Stretchable Pockets - Machine Washable Cotton King Mattress Cover for Bed
- Price
- $39.57
- Rating
- 4.6/5
- Reviews
- 280,383
- Age
- 2y ago
AllerEase Platinum Zip-Off Top Waterproof Mattress Protector King
- Price
- $56.60
- Rating
- 4.2/5
- Reviews
- 1,094
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
17
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
9%
- Aller-Ease32%
- Utopia Bedding18%
- PlushDeluxe12%
- HOSPITOLOGY PRODUCTS11%
- SureGuard9%
- SafeRest9%
- Open — no brand owns it (4 brands, 9%)
Demand
Dust Mite Mattress Cover King search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Apr · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about Dust Mite Mattress Cover King
We read the reviews and the return reasons for every product selling here.
“is no longer waterproof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dust Mite Mattress Cover King questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data