Dust Mite Mattress Cover King
FailThe average product has 46,380 reviews to catch up to, so Dust Mite Mattress Cover King is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $57K/yr13K searches / yr
- 90-day growth
- -12.4%search demand this quarter
- Competition
- 62%top-5 click share · 10 brands · 17 sellers
Flapen Score
Dust Mite Mattress Cover King against its category
The dotted line is the Home & Kitchen average. Past it, Dust Mite Mattress Cover King is stronger. Inside it, weaker.
Market
The Dust Mite Mattress Cover King market on Amazon at a glance
Shoppers on Amazon United States searched for Dust Mite Mattress Cover King 13K times last year and spent an estimated $57K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Apr. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -12.4%
- Conversion, latest week
- 11.3%
- Market size, estimated
- $57Ka year
- Peak month
- January2.1× the quietest month
- Top search term
- allergy mattress protector king6K searches a year
02 · Price
A sale here is worth $38.84.
Listings sell for $38.84 on average, from $15.33 to $72.76. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $38.84 that is $0 to $4K a year per listing.
- Average price
- $38.84inside the $15 to $100 sweet spot
- Price range
- $15.33–$72.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Mattress Protectors & Encasements. It carries 46,380 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #43in Mattress Protectors & Encasements
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 46,380per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Dust Mite Mattress Cover King products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
17
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
9%
- Brand 132%
- Brand 218%
- Brand 312%
- Brand 411%
- Brand 59%
- Brand 69%
- Open — no brand owns it (4 brands, 9%)
Demand
Dust Mite Mattress Cover King search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Apr · busiest ÷ quietest = 2.1×
Reviews and returns
What reviews say buyers love and hate about Dust Mite Mattress Cover King
We read the reviews and the return reasons for every product selling here.
“is no longer waterproof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dust Mite Mattress Cover King questions
Answered from the same tracked data.