Dust Mite Mattress Cover
FailThe average product has 43,466 reviews to catch up to, so Dust Mite Mattress Cover is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $286K/yr179K searches / yr
- 90-day growth
- +9.2%search demand this quarter
- Competition
- 67%top-5 click share · 10 brands · 15 sellers
Flapen Score
Dust Mite Mattress Cover against its category
The dotted line is the Home & Kitchen average. Past it, Dust Mite Mattress Cover is stronger. Inside it, weaker.
Market
The Dust Mite Mattress Cover market on Amazon at a glance
Shoppers on Amazon United States searched for Dust Mite Mattress Cover 179K times last year and spent an estimated $286K. The top 5 brands take 87% of clicks. Demand peaks in Aug. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- +9.2%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $286Ka year
- Peak month
- August2.4× the quietest month
- Top search term
- dust mite mattress cover93K searches a year
02 · Price
A sale here is worth $36.78.
Listings sell for $36.78 on average, from $15.33 to $72.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $36.78 that is $9K to $18K a year per listing.
- Average price
- $36.78inside the $15 to $100 sweet spot
- Price range
- $15.33–$72.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$18K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Mattress Protectors & Encasements. It carries 43,466 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Mattress Protectors & Encasements
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 43,466per listing
- Listings tracked
- 20
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Dust Mite Mattress Cover products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
15
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
10%
- Brand 136%
- Brand 220%
- Brand 319%
- Brand 47%
- Brand 55%
- Brand 64%
- Open — no brand owns it (4 brands, 10%)
Demand
Dust Mite Mattress Cover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.4×
Search terms
Top Dust Mite Mattress Cover search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dust mite mattress cover93K/yr
- allergen mattress protector9K/yr
- allergen proof mattress cover6K/yr
- dust mite mattress protector7K/yr
- dust mite mattress cover queen9K/yr
- dustmite mattress covers7K/yr
- allergy mattress protector7K/yr
- dust mite proof mattress cover4K/yr
- allergy bed covers dust mite5K/yr
- allergy mattress cover4K/yr
Reviews and returns
What reviews say buyers love and hate about Dust Mite Mattress Cover
We read the reviews and the return reasons for every product selling here.
“It doesnt feel waterproof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dust Mite Mattress Cover questions
Answered from the same tracked data.