Skip to content

Dumos Criss Cross Chair

Fail

Demand is soft, at -43.7% this quarter, so Dumos Criss Cross Chair is a Fail.

Flapen Score
30
30 / 100
Ranks 10,693 of 11,240 Home & Kitchen niches · −19 vs the category median of 49
Market size
$16K/yr15K searches / yr
90-day growth
-43.7%search demand this quarter
Competition
73%top-5 click share · 7 brands · 9 sellers

Flapen Score

Dumos Criss Cross Chair against its category

The dotted line is the Home & Kitchen average. Past it, Dumos Criss Cross Chair is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dumos Criss Cross Chair market on Amazon at a glance

Shoppers on Amazon United States searched for Dumos Criss Cross Chair 15K times last year and spent an estimated $16K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -43.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-43.7%
Conversion, latest week
0.9%
Market size, estimated
$16Ka year
Peak month
July2.6× the quietest month
Top search term
high back criss cross chair7K searches a year

02 · Price

A sale here is worth $114.40.

Listings sell for $114.40 on average, from $51.06 to $235.40. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $114.40 that is $0 to $11K a year per listing.

Average price
$114.40above the $15 to $100 sweet spot
Price range
$51.06–$235.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 25.6% of listings are out of stock. The average listing ranks #145 within Home Office Furniture. It carries 659 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
50%
Out of stock, average day
25.6%
Average rank
#145in Home Office Furniture
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
659per listing
Listings tracked
12

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 12 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
12 months

Products

Top Dumos Criss Cross Chair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

3%

  • Brand 173%
  • Brand 28%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Dumos Criss Cross Chair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.6×

Reviews and returns

What reviews say buyers love and hate about Dumos Criss Cross Chair

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Comfort-Overall”
1.3%of orders come back
“so it's super uncomfortable for your back”
A buyer, on “Comfort-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dumos Criss Cross Chair questions

Answered from the same tracked data.