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Drink Umbrellas

Pass

Drink Umbrellas scores 71 out of 100, a Pass. Shoppers spend an estimated $559K a year here, search demand grew +90.1% this quarter, and an estimated 1.4% of orders come back.

Flapen Score
71
71 / 100
Top 1% of 11,240 Home & Kitchen niches · +22 vs the category median of 49
Market size
$559K/yr418K searches / yr
90-day growth
+90.1%search demand this quarter
Competition
44%top-5 click share · 24 brands · 28 sellers

Flapen Score

Drink Umbrellas against its category

The dotted line is the Home & Kitchen average. Past it, Drink Umbrellas is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drink Umbrellas market on Amazon at a glance

Shoppers on Amazon United States searched for Drink Umbrellas 418K times last year and spent an estimated $559K. The top 5 brands take 48% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 71 out of 100, a Pass.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 418K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +90.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $559K a year.

Searches, last 12 months
418K
Growth, 90 days vs prior 90
+90.1%
Conversion, latest week
13.3%
Market size, estimated
$559Ka year
Peak month
June4.6× the quietest month
Top search term
drink umbrellas138K searches a year

02 · Price

A sale here is worth $10.05.

Listings sell for $10.05 on average, from $3.96 to $25.98. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $10.05 that is $15K to $20K a year per listing.

Average price
$10.05under the $15 to $100 sweet spot
Price range
$3.96–$25.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,500–2,000
Revenue per listing a year
$15K–$20K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #141 within Bar Tools & Drinkware. It carries 276 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#141in Bar Tools & Drinkware
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
276per listing
Listings tracked
32

04 · Newcomers

7 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
34 months

Products

Top Drink Umbrellas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

28

Top-5 brand share

48%

Top 20: 95%

Top-5 click share

44%

Top 20: 87%

Open market

46%

  • Brand 118%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Drink Umbrellas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.6×

Search terms

Top Drink Umbrellas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drink umbrellas138K/yr
  • cocktail umbrellas47K/yr
  • drink umbrellas cocktail38K/yr
  • cocktail umbrellas for drinks34K/yr
  • drink umbrella23K/yr
  • mini umbrellas for drinks18K/yr
  • umbrellas for drinks17K/yr
  • umbrella for drinks16K/yr
  • paper umbrellas for drinks11K/yr
  • umbrella toothpicks12K/yr

Reviews and returns

What reviews say buyers love and hate about Drink Umbrellas

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Ease Of Use”
1.4%of orders come back
“difficult to open”
A buyer, on “Ease Of Use”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Drink Umbrellas questions

Answered from the same tracked data.