Drink Tags
FailShoppers spend an estimated $38K a year here, so Drink Tags is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $38K/yr94K searches / yr
- 90-day growth
- +35.4%search demand this quarter
- Competition
- 57%top-5 click share · 9 brands · 23 sellers
Flapen Score
Drink Tags against its category
The dotted line is the Home & Kitchen average. Past it, Drink Tags is stronger. Inside it, weaker.
Market
The Drink Tags market on Amazon at a glance
Shoppers on Amazon United States searched for Drink Tags 94K times last year and spent an estimated $38K. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- +35.4%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $38Ka year
- Top search term
- drinking buddies39K searches a year
02 · Price
A sale here is worth $15.30.
Listings sell for $15.30 on average, from $9.97 to $31.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $15.30 that is $2K to $4K a year per listing.
- Average price
- $15.30inside the $15 to $100 sweet spot
- Price range
- $9.97–$31.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 2.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #183 within Bar Tools & Drinkware. It carries 540 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 9.5%
- Average rank
- #183in Bar Tools & Drinkware
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 540per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Drink Tags products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NPW Drinking Buddies Party Edition Reusable Drink Markers & Wine Glass Charms Customizable Drink Accessories for Adult Parties Bachelorette & Cocktail Nights (12 Count)
- Price
- $21.40
- Rating
- 4.6/5
- Reviews
- 1,707
- Age
- 8y ago

Toyvian Wine Glass Tags Charms Hanging Ornament Identify Label Cup Edge Action Figurines Doll for Drink Marker 8pcs (Random Style)
- Price
- $13.59
- Rating
- 3.2/5
- Reviews
- 109
- Age
- 6y ago

NPW Drinking Buddies Drink Markers Wine Glass Charms for Parties - Bachelorette Girls Nights Family Get Together & More Novelty Gifts (6 Count)
- Price
- $13.75
- Rating
- 4.7/5
- Reviews
- 2,775
- Age
- 11y ago

NPW Drinking Buddies Disco Cowboys Drink Markers & Wine Glass Charms Bachelorette Party Accessories Girls Night & Cocktail Party Favors (4 Count)
- Price
- $15.56
- Rating
- 4.5/5
- Reviews
- 153
- Age
- 3y ago

NPW Drinking Buddies Ultimate Party Edition Drink Markers & Wine Glass Charms Customizable with Pen - Wedding & Large Party Accessories with Pen (24 Count Mixed Male & Female Buddies)
- Price
- $31.85
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 4y ago
Trending
estimated 90-day click momentum
Grandpas Drinking Buddy - Family Humor Funny Baby Bodysuit (NB Black)
- Price
- $13.89
- Rating
- 4.8/5
- Reviews
- 156
- Age
- 5y ago

NPW Drinking Buddies Size Matters Drink Markers & Wine Glass Charms Bachelorette Party Accessories Girls Night & Adult Party Favors (4 Count)
- Price
- $16.91
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago

AW Fashions Uncles Drinking Buddy Baby Bodysuit Funny Cute Newborn Clothes for Boys Girls and Unisex (Newborn Black)
- Price
- $13.61
- Rating
- 4.7/5
- Reviews
- 216
- Age
- 5y ago

CBTwear Drinking Buddies Funny Matching Twin Baby Bodysuits (NB BK)
- Price
- $15.53
- Rating
- 4.7/5
- Reviews
- 88
- Age
- 4y ago

listery Drinking Buddies Bodysuit Buddy Daddies Newborn Daddys Drinking Buddy Romper Boy Infant 3M
- Price
- $9.97
- Rating
- 4.9/5
- Reviews
- 34
- Age
- 3y ago
Newest
by launch date
8pcs Drinking Buddies Party Edition Reusable Muscle Men Hot Girls Drink Markers & Wine Glass Charms Customizable Drink Accessories for Adult Parties Bachelorette & Cocktail Nights
- Price
- $11.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

NPW Drinking Buddies Cowgirl Chaps Reusable Drink Markers & Wine Glass Charms Bachelorette Party Drink Accessories for Adults
- Price
- $16.04
- Rating
- 4.2/5
- Reviews
- 13
- Age
- 6mo ago

Drinking Buddies NPW Aprs Ski Drink Markers & Wine Glass Charms Bachelorette Party Accessories Girls Night & Winter Cocktail Parties (6 Count)
- Price
- $16.94
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 7mo ago

Drinking Buddies Funny Trucker Hats for Women - Humorous Drinking Party Hats for Adult Parties & Events
- Price
- $16.66
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 1y ago

listery Drinking Buddies Bodysuit Buddy Daddies Newborn Daddys Drinking Buddy Romper Boy Infant 3M
- Price
- $10.04
- Rating
- 4.9/5
- Reviews
- 34
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
23
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 99%
Open market
6%
- NPW63%
- Toyvian15%
- True Zoo6%
- AW Fashions4%
- CBTwear3%
- Drinking Buddies2%
- Open — no brand owns it (3 brands, 6%)
Demand
Drink Tags search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 4.5× · 7 of 12 months tracked
Search terms
Top Drink Tags search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- drinking buddies39K/yr
- drinking buddies drink markers19K/yr
- drink buddies13K/yr
- drinking buddies bachelorette6K/yr
- drink markers bachelorette5K/yr
- bachelorette drink markers6K/yr
- men drink markers3K/yr
- npw3K/yr
Reviews and returns
What reviews say buyers love and hate about Drink Tags
We read the reviews and the return reasons for every product selling here.
“Very cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Drink Tags questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









