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Drink Markers

Fail

Shoppers spend an estimated $89K a year here, so Drink Markers is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$89K/yr152K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
66%top-5 click share · 12 brands · 21 sellers

Flapen Score

Drink Markers against its category

The dotted line is the Home & Kitchen average. Past it, Drink Markers is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drink Markers market on Amazon at a glance

Shoppers on Amazon United States searched for Drink Markers 152K times last year and spent an estimated $89K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
5.7%
Market size, estimated
$89Ka year
Peak month
December3.3× the quietest month
Top search term
drink markers61K searches a year

02 · Price

A sale here is worth $10.12.

Listings sell for $10.12 on average, from $5.78 to $21.40. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $10.12 that is $3K to $5K a year per listing.

Average price
$10.12under the $15 to $100 sweet spot
Price range
$5.78–$21.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Bar Tools & Drinkware. It carries 1,042 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#40in Bar Tools & Drinkware
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,042per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Drink Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

21

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

21%

  • Brand 143%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Drink Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Drink Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drink markers61K/yr
  • cup markers for drinks12K/yr
  • glass markers for drinks11K/yr
  • drink marker10K/yr
  • cup identifiers for drinks7K/yr
  • wine glass marker11K/yr
  • wine glass markers washable11K/yr
  • cup markers7K/yr
  • stemless wine glass charms9K/yr
  • wine marker3K/yr

Reviews and returns

What reviews say buyers love and hate about Drink Markers

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Color”
13%of negative reviews mention “Quality-Overall”
1.6%of orders come back
“Cheap auction”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Drink Markers questions

Answered from the same tracked data.