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Dried Wheat

Fail

Shoppers spend an estimated $45K a year here, so Dried Wheat is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$45K/yr45K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
72%top-5 click share · 10 brands · 17 sellers

Flapen Score

Dried Wheat against its category

The dotted line is the Home & Kitchen average. Past it, Dried Wheat is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dried Wheat market on Amazon at a glance

Shoppers on Amazon United States searched for Dried Wheat 45K times last year and spent an estimated $45K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
7.2%
Market size, estimated
$45Ka year
Peak month
September3.4× the quietest month
Top search term
dried wheat stalks11K searches a year

02 · Price

A sale here is worth $13.67.

Listings sell for $13.67 on average, from $5.93 to $32.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $13.67 that is $3K to $7K a year per listing.

Average price
$13.67under the $15 to $100 sweet spot
Price range
$5.93–$32.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #519 within Dried & Preserved Flora. It carries 1,395 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#519in Dried & Preserved Flora
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,395per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Dried Wheat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

17

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

10%

  • Brand 141%
  • Brand 225%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (4 brands, 10%)

Demand

Dried Wheat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 3.4×

Search terms

Top Dried Wheat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dried wheat stalks11K/yr
  • wheat stalks14K/yr
  • artificial wheat grass9K/yr
  • dried wheat10K/yr

Reviews and returns

What reviews say buyers love and hate about Dried Wheat

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
4.4%of orders come back
“Too small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dried Wheat questions

Answered from the same tracked data.