Dragons Blood Incense
FailThe top 5 products take 73% of clicks, so Dragons Blood Incense is a Fail.
- Flapen Score
- 45 / 100Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 4945
- Market size
- $146K/yr109K searches / yr
- 90-day growth
- +6.8%search demand this quarter
- Competition
- 73%top-5 click share · 10 brands · 53 sellers
Flapen Score
Dragons Blood Incense against its category
The dotted line is the Home & Kitchen average. Past it, Dragons Blood Incense is stronger. Inside it, weaker.
Market
The Dragons Blood Incense market on Amazon at a glance
Shoppers on Amazon United States searched for Dragons Blood Incense 109K times last year and spent an estimated $146K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 13.2% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- +6.8%
- Conversion, latest week
- 13.2%
- Market size, estimated
- $146Ka year
- Peak month
- December1.2× the quietest month
- Top search term
- dragons blood incense70K searches a year
02 · Price
A sale here is worth $10.11.
Listings sell for $10.11 on average, from $5.04 to $23.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $10.11 that is $10K to $13K a year per listing.
- Average price
- $10.11under the $15 to $100 sweet spot
- Price range
- $5.04–$23.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $10K–$13K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #225 within Home Fragrance. It carries 4,125 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #225in Home Fragrance
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 4,125per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Dragons Blood Incense products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
53
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
9%
- Brand 138%
- Brand 227%
- Brand 312%
- Brand 48%
- Brand 54%
- Brand 63%
- Open — no brand owns it (4 brands, 9%)
Demand
Dragons Blood Incense search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Dragons Blood Incense search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dragons blood incense70K/yr
- dragon blood incense19K/yr
- dragons blood incense sticks6K/yr
- incense dragons blood5K/yr
- incense sticks dragons blood6K/yr
- dragon blood incense sticks3K/yr
Reviews and returns
What reviews say buyers love and hate about Dragons Blood Incense
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dragons Blood Incense questions
Answered from the same tracked data.









