dragons blood incense
Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.04–$23.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Avg price
Okay$10.11avg listing price — sweet spot $15–$100
Market size
Okay$146K$146K/yr · 109K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,124.73avg incumbent reviews — the moat a new listing must climb
Competition
Bad73%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, dragons blood incense is a $146K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
dragons blood incense market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- $126K–$152K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #225
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
53
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
9%
- Satya38%
- HEM27%
- Calmveda12%
- raajsee8%
- Wild Berry4%
- TRUMIRI3%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top dragons blood incense search terms
- dragons blood incense70K/yr
- dragon blood incense19K/yr
- dragons blood incense sticks6K/yr
- incense dragons blood5K/yr
- incense sticks dragons blood6K/yr
- dragon blood incense sticks3K/yr
Top dragons blood incense products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hem Dragons Blood Incense 120 Sticks Box
HEM$7.234.6★7,311 rev
Satya Dragons Blood Incense Sticks
Satya$9.324.6★1,549 rev
Satya Dragon Blood Incense Sticks
Satya$5.044.6★1,105 rev
Satya Dragon Blood Incense Sticks 180 gm (15GM X 12 Pack) from Satya Sai Baba Nag Champa and Raajsee Incense Sticks Holder Bundle Free from Chemicals
raajsee$13.674.7★96 rev
Potent Dragons Blood Incense Sticks - (40+Sticks 9 inch) Thick Natural Resin Incense Clean Charcoal Free | Sweet Spicy & Ambery Smelling Protection Incents (Sangre de Grado) (Burn Time 45+ Mins)
Calmveda$12.814.5★252 rev
Newest
by launch date
Premium Vahara Dragon Blood Incense Sticks | 100g Natural Hand-Rolled Masala Incense for Meditation Relaxation & Home Fragrance
VAHARA$8.9460 rev
Potent Dragons Blood Incense Sticks - (40+Sticks 9 inch) Thick Natural Resin Incense Clean Charcoal Free | Sweet Spicy & Ambery Smelling Protection Incents (Sangre de Grado) (Burn Time 45+ Mins)
Calmveda$12.81252 rev
Gonesh - Custom Blend Incense Sticks - Non-Toxic 10 Slow Burn Aromatic Sticks - Dragons Blood - 100 Count
Gonesh$10.4475 rev
Dragons Blood Incense Sticks for Protection - Total 40 Insence-Sticks - Dual Pack of 20 Insense - Inciensos - Inscents - Natural Non Toxic Ingredients - Incents - Incence - Inscense - Insents
TRUMIRI$7.1381 rev
Peru Dragons Blood Incense Sticks - (80 Scented Sticks) Charcoal Free Made from Upcycled Flowers | Sweet Spicy & Ambery Notes | Protection Incense Sticks for Bad Energy Cleansing (Sangre de Grado)
Calmveda$13.738,547 rev
Trending
90-day click momentumPremium Vahara Dragon Blood Incense Sticks | 100g Natural Hand-Rolled Masala Incense for Meditation Relaxation & Home Fragrance
VAHARA$8.944.4★
Zed Black Dragons Blood Incense Sticks Sangre de Drago Resin 120 Count
ZED BLACK$7.464.2★
Dragons Blood Exotic Incense Sticks 7 Inch - Bulk 1 Bundle 85 to 100 Sticks - Natural 7 Long Lasting Aroma That Burns for 30 to 45 Minutes.
Plant Guru$7.974.5★
HEM Dragons Blood Blue Incense Sticks | Natural Pure House & Flower Powder | Aromatherapy Incense For Air Purifier Cleanness The Aura & Relieving Stress | Gift Set 120 Count (Pack of 1)
HEM$8.004.5★
Peru Dragons Blood Incense Sticks - (80 Scented Sticks) Charcoal Free Made from Upcycled Flowers | Sweet Spicy & Ambery Notes | Protection Incense Sticks for Bad Energy Cleansing (Sangre de Grado)
Calmveda$13.734.4★
What buyers say about dragons blood incense
What buyers praise and complain about, mined from review topics.What buyers love
“Relaxing scents”
“The quality is always consistent”
“Great Purchase for the Money”
“the item is as advertised”
“dont fall apart at all when using them”
“Warm”
“easier to buy from this company”
“ON TOP OF THE FACT THAT THEY ARE HAND ROLLED AND IT IS FEWER IT DOESN'T HAVE ANY OF THAT NASTY SMELL THAT COMES WITH INCENSE YOU KNOW THIS IS BEAUTIFUL VERY LOVELY”
“the bonus gift of Satya of Bengaluru”
“perfect burn”
What buyers complain about
“Awful smell”
“send the lower quality”
“Inaccurate photos”
“Way shorter than a normal stick”
“not when burning”
“Doesnt last at all”
“Doesn't stay lite”
“These are dry”
“Waste of $$ These are a waste of money”
“Kinda too strong”
Top return reasons
Common questions
- Is dragons blood incense profitable to sell on Amazon United States?
- The niche generates $146K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the dragons blood incense niche?
- 10 brands and 53 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in dragons blood incense?
- Top complaints mined from reviews: Smell, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
- When does demand for dragons blood incense peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the dragons blood incense niche?
- Listings span $5.04–$23.14; the average listing price is $10.11 (sweet spot $15–$100). The average incumbent carries 4,125 reviews — the moat a new listing must climb.