Is dragon statue profitable to sell on Amazon United States?

The niche generates $251K/yr across 139 tracked products. 3 of 34 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Worth a look (58/100).

How competitive is the dragon statue niche?

95 brands and 130 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 29% of demand.

What do buyers complain about in dragon statue?

Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 1.3%.

When does demand for dragon statue peak?

Demand peaks in Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the dragon statue niche?

Listings span $2.33–$3489.86; the average listing price is $59.05 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.

dragon statue

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible16%

top-5 click share — an open shelf

Brand share

Incredible29%

top-5 brand share — no brand owns this niche

Avg price

Great$59.05

avg listing price — sweet spot $15–$100

Review moat

Great236.58

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Market size

Okay$251K

$251K/yr · 545K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+5.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$2.33–$3489.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, dragon statue is a $251K/yr Amazon United States market (545K searches/yr). The top 5 brands hold 29% of demand. Demand peaks in Dec. Verdict: Worth a look — 58/100.

Data updated Aug 1, 2026 · scored weekly · How we score niches

dragon statue market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $354K–$472K; units × avg price
Conversion rate: 0.8%
Avg BSR: #3,866
Page quality: 0%
Prime: 94%
Sponsored: 91%
Out of stock: 4.5%
Avg brand age: 26 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

95 falling

Sellers

130

Top-5 brand share

29%

Top 20: 63%

Top-5 click share

16%

Top 20: 42%

Open market

68%

Hmusnwol7%
Pacific Giftware5%
POSSHE5%
MASDEC5%
ICE ARMOR5%
JORAE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.5% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 3.1×

Open Trend

Top dragon statue search terms

dragon statue171K/yr +9.2%0.5% conv.
dragon lamp88K/yr +3.5%0.7% conv.
dragon wall art46K/yr +13.7%0.6% conv.
dragon wall decor37K/yr -3.4%0.5% conv.
dragon light34K/yr +28.6%1.7% conv.
dragon art24K/yr +16.7%0.3% conv.
dragon statues24K/yr +9.9%0.6% conv.
dragon room decor18K/yr -7.9%0.4% conv.
dragon bathroom decor12K/yr +3.0%0.2% conv.
dragon sculpture13K/yr +9.9%0.6% conv.

All search terms

Top dragon statue products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Epoxy Fire Dragon Resin Lamp Handmade Resin Night Light with USB Port

MASDEC$64.884.7★77 rev

JORAE Dragon Statue On Sparkling Faux Crystal Cave Light Up Color Changing LED Collectible Dragon Figurine Home Dcor (Blue) 8.5 H

JORAE$34.674.6★253 rev

POSSHE Dragon Night Light 3.15 Inch (80mm) K9 Crystal 3D Lamp with Remote 16 Color for Birthday Xmas Cool Figurines Dragon Gifts for Room Decor Boys Girls

POSSHE$20.504.7★1,200 rev

ICE Armor 5.5 H Purple Dragon Guarding Faux Crystal Cave Statue Fantasy Decoration Figurine

ICE ARMOR$26.744.4★148 rev

Neioaas Retro Dragon Stained Resin Table Lamp - Animal Table Lamp Series Vintage-Style Bedside Light Unique Dragon Design for Home Dcor Living Room & Bedroom

Neioaas$23.701.6★15 rev

Newest

by launch date

LED Dragon Figurine Light for Outdoor Landscape Lighting - with Lava Flow & Flame Scales Majestic Dragon Claw Warm Glow Night Light Fantasy Ambiance Decor for Home Hotel Unique Gift Idea (8in)

ATZNWX$24.847 rev

4mo ago

Stylor Black Dragon Statue Decor - Black & Golden Dragon Duo Figurine Bookshelf Decor Hand-Painted Fantasy Gift for Bookish Book Lovers Resin Mythical Sculpture Aesthetic Room Decoration

Stylor$35.8312 rev

4mo ago

Benziso Dragon Metal Wall Art Medieval Decor Fantasy Decorations (colorful-1)

Benziso$15.93304 rev

9mo ago

Neioaas Retro Dragon Stained Resin Table Lamp - Animal Table Lamp Series Vintage-Style Bedside Light Unique Dragon Design for Home Dcor Living Room & Bedroom

Neioaas$23.7015 rev

9mo ago

Hmusnwol Dragon&Castle Figurine Lamp - 6.15 inch LED Circle Table Lamp Light for Bookshelf/Desk/Bedside/Nightstand Great for Collectors and Dragon Fans Alike

Hmusnwol$32.4326 rev

10mo ago

What buyers say about dragon statue

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Great quality and has some cool lighting effects”

Brightness/Shine/Glow12%

“Great light”

Gifting Purpose9%

“Best Gift”

Advertised Vs Actual Product8%

“as advertised”

Design-Overall8%

“it has become one of the most unique decorative pieces in my home”

Color8%

“Beautiful colors”

Size-Overall6%

“Great size”

Value For Money5%

“reasonably priced”

Weight Light2%

“The lantern is lightweight”

Assembly/Installation2%

“Came fully assembled”

What buyers complain about

Size-Overall22%

“It's small”

Durability8%

“Broke within a day”

Advertised Vs Actual Product7%

“Misleading”

Quality-Overall7%

“Where was the quality control”

Brightness/Shine/Glow7%

“Not bright,”

Functionality-Overall4%

“Does not work”

Adhesion/Stickiness3%

“the given adhesive is just not very good”

Value For Money3%

“Not worth the $$ or time”

Battery Life3%

“Doesnt run on batteries like the description says”

Color2%

“Cheap looking and dull colors”

Top return reasons

Size-Overall26%

Defective Material/Parts14%

Advertised Vs Actual Product13%

Functionality-Overall7%

Brightness/Shine/Glow5%

Quality-Overall4%

Material Quality3%

Color3%

Value For Money2%

Charging2%

Common questions

Is dragon statue profitable to sell on Amazon United States?: The niche generates $251K/yr across 139 tracked products. 3 of 34 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Worth a look (58/100).
How competitive is the dragon statue niche?: 95 brands and 130 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 29% of demand.
What do buyers complain about in dragon statue?: Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 1.3%.
When does demand for dragon statue peak?: Demand peaks in Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the dragon statue niche?: Listings span $2.33–$3489.86; the average listing price is $59.05 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.