dragon incense burner
Worth a lookShows a sweet-spot price point ($30.55 avg), but a small market ($32K/yr) keeps it on the watch list.
Avg price
Incredible$30.55avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Good504.39avg incumbent reviews — the moat a new listing must climb
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$7.23–$249.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 80K searches
According to Flapen's Amazon United States niche tracking, dragon incense burner is a $32K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
dragon incense burner market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $31K–$38K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #1,471
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 83%
- Out of stock
- 7.1%
- Avg brand age
- 44 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
30 falling
Sellers
61
Top-5 brand share
48%
Top 20: 92%
Top-5 click share
41%
Top 20: 81%
Open market
46%
- Zvaiuk12%
- MAKOUYU11%
- YIENENG10%
- Hosley8%
- Design Toscano7%
- HaisWonsa6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.9×
Top dragon incense burner search terms
- dragon incense burner44K/yr
- dragon incense holder16K/yr
- incense holder dragon8K/yr
- dragon backflow incense burner5K/yr
- incense burner dragon4K/yr
- dragon incense3K/yr
Top dragon incense burner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dragon Incense Waterfall Burner Ceramic Backflow Incense Holder Set with Incense Cones and Incense Sticks Dragon Ornament for Home Dcor
YIENENG$20.264.2★508 rev
Zvaiuk Dragon Backflow 2 Sided Mountain Waterfall Incense Burner Fountain Smoke Incense Holder with Backflow Incense Cones Tweezers MatResin Aromatherapy Meditation (Green)
Zvaiuk$25.124.6★1,108 rev
Hosley Resin Dragon Dcor Statue Incense Cone Burner 8.5 Inch High Ideal for Aromatherapy and Fantasy Dcor Discover Mystical Elegance Home Dcor Office Spa
Hosley$16.994.2★381 rev
MAKOUYU Dragon Backflow Incense Holder Waterfall Incense Burner with 100 Backflow Incense Cones 1 Mat 1 TweezersAromatherapy Ornamental for Home Office Yoga Golden Dragon
MAKOUYU$23.204.4★719 rev
Design Toscano Stryker the Smoking Dragon Sculptural Incense Box
Design Toscano$32.804.2★598 rev
Newest
by launch date
MENORISK Incense Holder for Sticks Chinese Dragon Ceramic Incense Holder with Tweezer & Brush Zen Home Decor for Meditation Yoga or Tea Ceremony
MENORISK$28.912 rev
HaisWonsa Skull Dragon Incense Burner Holder - LED Backflow Waterfall Cone Incense Holder Ceramic Unique Skeleton Burner with Cones & Sticks for Halloween/Aromatherapy/Yoga/Home/Room/Office Deco
HaisWonsa$25.96594 rev
Dragon Backflow Incense Burner Waterfall Incense Burner Mountain Backflow Incense Holder Resin Castle and Dragon Includes 60 Sandalwood Cones and Tweezers for Home Decoration and Relaxation
Varku$21.5111 rev
Golden Chinese Dragon Incense Holder Dual-Use Metal Feng Shui Decor with Hanging Gourd Cone Incense Burner & Hidden Stick Holder Spiritual Aromatherapy Gift for Meditation Home & Office Decoration
Hormsdar$19.8419 rev
ICE ARMOR 10.75 W Purple Dragon Incense Burner Sticks Holder Statue Sculpture Ornament Decoration Home/Room Decor Ideas
ICE ARMOR$22.881 rev
Trending
90-day click momentumMENORISK Incense Holder for Sticks Chinese Dragon Ceramic Incense Holder with Tweezer & Brush Zen Home Decor for Meditation Yoga or Tea Ceremony
MENORISK$28.915.0★
ICE ARMOR 10.75 W Purple Dragon Incense Burner Sticks Holder Statue Sculpture Ornament Decoration Home/Room Decor Ideas
ICE ARMOR$22.885.0★
KalyZ@rts Dragon Statue Incense Burner Incense Holder for Sticks Incense Stick Holder Incense Stick Stand for Home Decor (Blue Dragon)
KalyZ@rts$25.254.5★
Mythical Fire Breathing Dragon Incense Holder & Burner Combo Statue for Sticks or Cones with Decorative Display Stand of Flames As Gothic Home Decor Aromatherapy Sculptures and Medieval Fantasy Gifts
DWK$46.884.5★
MAKOUYU Dragon Backflow Incense Holder Waterfall Incense Burner with 100 Backflow Incense Cones 1 Mat 1 TweezersAromatherapy Ornamental for Home Office Yoga Golden Dragon
MAKOUYU$23.204.4★
What buyers say about dragon incense burner
What buyers praise and complain about, mined from review topics.What buyers love
“Good scent throw”
“Excellent product”
“A great buy”
“Product Works as Advertised”
“If you like the design”
“Present”
“Appears to be durable”
“Well built and ample room to avoid burns”
“Its easy to use”
“Functional Incense Holder”
What buyers complain about
“Doesn't smell good”
“a bit too short :”
“Not worth”
“Immediately broke”
“Not much backflow. Smoke doesnt come out the mouth and into the bowl like it shows most of the smoke goes out on top”
“It will not function as advertised”
“Doesnt really dispense”
“Doing this outside probably wont result in whats advertised”
“Came broken, no instructions”
“doesn't stay on green color in eyes”
Top return reasons
Common questions
- Is dragon incense burner profitable to sell on Amazon United States?
- The niche generates $32K/yr across 41 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the dragon incense burner niche?
- 30 brands and 61 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in dragon incense burner?
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 1.1%.
- When does demand for dragon incense burner peak?
- Demand peaks in Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the dragon incense burner niche?
- Listings span $7.23–$249.72; the average listing price is $30.55 (sweet spot $15–$100). The average incumbent carries 504 reviews — the moat a new listing must climb.