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Dragon Incense Burner

Maybe

Products sell for $30.55 on average, inside the sweet spot. But shoppers spend an estimated $32K a year here, so Dragon Incense Burner is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$32K/yr80K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
41%top-5 click share · 30 brands · 61 sellers

Flapen Score

Dragon Incense Burner against its category

The dotted line is the Home & Kitchen average. Past it, Dragon Incense Burner is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dragon Incense Burner market on Amazon at a glance

Shoppers on Amazon United States searched for Dragon Incense Burner 80K times last year and spent an estimated $32K. The top 5 brands take 48% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
1.3%
Market size, estimated
$32Ka year
Peak month
December2.9× the quietest month
Top search term
dragon incense burner44K searches a year

02 · Price

A sale here is worth $30.55.

Listings sell for $30.55 on average, from $7.23 to $249.72. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $30.55 that is $0 to $3K a year per listing.

Average price
$30.55inside the $15 to $100 sweet spot
Price range
$7.23–$249.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #1,471 within Home Fragrance. It carries 504 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
98%
Out of stock, average day
7.1%
Average rank
#1,471in Home Fragrance
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
504per listing
Listings tracked
41

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Dragon Incense Burner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 falling

Sellers

61

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

41%

Top 20: 81%

Open market

46%

  • Brand 112%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Dragon Incense Burner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Dragon Incense Burner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dragon incense burner44K/yr
  • dragon incense holder16K/yr
  • incense holder dragon8K/yr
  • dragon backflow incense burner5K/yr
  • incense burner dragon4K/yr
  • dragon incense3K/yr

Reviews and returns

What reviews say buyers love and hate about Dragon Incense Burner

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
1.1%of orders come back
“Doesn't smell good”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dragon Incense Burner questions

Answered from the same tracked data.