Dragon Birthday Party Supplies

Shoppers searched for this 359K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months

359K

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

3.5%

Market size, estimated

$202Ka year

Peak month

January2.1× the quietest month

Top search term

dragon birthday party decorations86K searches a year

Listings sell for $15.87 on average, from $6.94 to $27.59. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $15.87 that is $2K to $4K a year per listing.

Average price

$15.87inside the $15 to $100 sweet spot

Price range

$6.94–$27.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.9%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #3,069 within Party Packs. It carries 180 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

2.2%

Average rank

#3,069in Party Packs

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

180per listing

Listings tracked

42

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

4Amazon's first-year sales bar

Average brand age

27 months