Is dragon birthday party supplies profitable to sell on Amazon United States?

The niche generates $202K/yr across 42 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Worth a look (56/100).

How competitive is the dragon birthday party supplies niche?

35 brands and 37 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in dragon birthday party supplies?

Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 1.9%.

When does demand for dragon birthday party supplies peak?

Demand is steady year-round — the busiest month runs 2.1× the quietest.

What does it cost to enter the dragon birthday party supplies niche?

Listings span $6.94–$27.59; the average listing price is $15.87 (sweet spot $15–$100). The average incumbent carries 180 reviews — the moat a new listing must climb.

dragon birthday party supplies

Worth a look

Shows a thin review moat (180 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Great180.21

avg incumbent reviews — the moat a new listing must climb

Brand share

Great47%

top-5 brand share — no brand owns this niche

Returns

Great1.9%

return rate — above 5% kills the launch gate

Competition

Great38%

top-5 click share — an open shelf

Avg price

Great$15.87

avg listing price — sweet spot $15–$100

Price range

Good$6.94–$27.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$202K

$202K/yr · 359K searches

Growth

Bad-0.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, dragon birthday party supplies is a $202K/yr Amazon United States market (359K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

dragon birthday party supplies market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $198K–$238K; units × avg price
Conversion rate: 3.5%
Avg BSR: #3,069
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 2.2%
Avg brand age: 27 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

47%

Top 20: 86%

Top-5 click share

38%

Top 20: 79%

Open market

48%

Caisehabu15%
InIsaJace12%
Xynic8%
HOAKWA7%
party greeting5%
LUUFILx5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 2.1×

Open Trend

Top dragon birthday party supplies search terms

dragon birthday party decorations86K/yr -1.9%2.6% conv.
dragon party decorations53K/yr +3.1%2.4% conv.
dragon decorations36K/yr +7.0%1.4% conv.
dragon birthday decorations28K/yr +16.2%2.9% conv.
dragon balloons28K/yr +5.5%2.5% conv.
dragon party21K/yr -2.1%1.2% conv.
dragon birthday22K/yr -0.2%1.1% conv.
dragon party supplies17K/yr +13.1%2.4% conv.
dragon themed party decorations12K/yr -20.6%2.3% conv.
dragon birthday party supplies10K/yr +12.2%1.9% conv.

All search terms

Top dragon birthday party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dragon Birthday Party Decorations 185pcs Dragon Birthday Party Plates Cups Napkins Forks Tablecloth Banner Hanging Swirls Cake Toppers Balloons for Dragon Themed Party 25 Guests

Caisehabu$26.864.7★21 rev

218Pcs Dragon Birthday Party Decorations Tableware Set Serves 25 Guests Dragon Party Supplies Includes Banner Backdrop Plates Tablecloth Cake Topper Cupcake Toppers

Xynic$26.264.6★153 rev

HOAKWA Dragon Birthday Party Decorations Magical Fantasy World Flying Dragon Party Supplies Plate Cup Cutlery Napkin Tablecloth Banner Swirls Cake Topper Balloon Cutlery Straw Serve 24

HOAKWA$24.354.7★14 rev

Inisajace Dragon Birthday Party Decorations Set - 44PCS Dragon Theme Decoration Happy Bday Backdrop Banner with Hanging Swirls Decor Magicall Cake Cupcake Toppers and Ballons Dinosaur Supplies

InIsaJace$20.374.9★18 rev

96PCS Dragon Birthday Party Supplies Fantasy Dragon Paper Plates and Napkins Watercolor Dragons Knight Tableware Party Decors for Kids Boys Baby Shower Dinosaur Dinnerware Favors for 24 Guest

party greeting$18.934.6★65 rev

Newest

by launch date

194PCS Dragon Party Favors Set with Gift Bags Wands Straws & Stickers

Fybnqlira$23.055 rev

3mo ago

UBGKCJSJ 144Pcs Dragon Birthday Party Decorations Tableware Set 24 Guests

UBGKCJSJ$18.948 rev

4mo ago

Dragon Birthday Party Decorations 185pcs Dragon Birthday Party Plates Cups Napkins Forks Tablecloth Banner Hanging Swirls Cake Toppers Balloons for Dragon Themed Party 25 Guests

Caisehabu$26.8621 rev

5mo ago

Dragon Birthday Decorations Backdrop Banner Large Size 3Ft x 5Ft Dragon Themed Decor Photo Backdrop

Caisehabu$9.9221 rev

6mo ago

HOAKWA Dragon Birthday Party Decorations Magical Fantasy World Flying Dragon Party Supplies Plate Cup Cutlery Napkin Tablecloth Banner Swirls Cake Topper Balloon Cutlery Straw Serve 24

HOAKWA$24.3514 rev

7mo ago

What buyers say about dragon birthday party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Adorable and good quality”

Color14%

“Colors are so vibrant”

Fun/Entertainment Experience10%

“So much fun”

Value For Money9%

“Great value”

Gifting Purpose7%

“Perfect for gifts”

Design-Overall6%

“The designs are vibrant”

Advertised Vs Actual Product5%

“Exactly what I needed”

Size-Overall4%

“Good size for Easter baskets”

Durability4%

“The materials were pretty durable”

Assembly/Installation3%

“Easy to assemble”

What buyers complain about

Size-Overall16%

“The dragons are small”

Durability12%

“Break Easily”

Advertised Vs Actual Product6%

“Wasnt clear from the description”

Strength6%

“Breaks easily”

Quality-Overall5%

“Its the same feeling with the cups, napkins, and utensils being cheap”

Smell4%

“Weird smell”

Paint Quality3%

“Received with dried-out paints”

Assembly/Installation3%

“It took me maybe 30 minutes to assemble”

Sharpness2%

“Sharp on edges”

Material Quality2%

“But they break very quickly due to being the poorer quality material”

Top return reasons

Size-Overall37%

Quality-Overall12%

Advertised Vs Actual Product11%

Value For Money10%

Defective Material/Parts5%

Color4%

Smell3%