Dr Squatch Soap Holder

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

+4.7%

Conversion, latest week

7.2%

Market size, estimated

$77Ka year

Peak month

December2.4× the quietest month

Top search term

dr squatch soap holder56K searches a year

Listings sell for $10.97 on average, from $5.35 to $37.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.97 that is $3K to $5K a year per listing.

Average price

$10.97under the $15 to $100 sweet spot

Price range

$5.35–$37.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #331 within Holders & Dispensers. It carries 1,215 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

0.8%

Average rank

#331in Holders & Dispensers

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,215per listing

Listings tracked

19

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months