Down Travel Pillow
FailShoppers spend an estimated $30K a year here, so Down Travel Pillow is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $30K/yr29K searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 49%top-5 click share · 20 brands · 34 sellers
Flapen Score
Down Travel Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Down Travel Pillow is stronger. Inside it, weaker.
Market
The Down Travel Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Down Travel Pillow 29K times last year and spent an estimated $30K. The top 5 brands take 63% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $30Ka year
- Top search term
- down travel pillow10K searches a year
02 · Price
A sale here is worth $33.62.
Listings sell for $33.62 on average, from $9.84 to $100.21. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $33.62 that is $0 to $3K a year per listing.
- Average price
- $33.62inside the $15 to $100 sweet spot
- Price range
- $9.84–$100.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #173 within Bed Pillows & Positioners. It carries 2,220 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 87%
- Out of stock, average day
- 0.5%
- Average rank
- #173in Bed Pillows & Positioners
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 2,220per listing
- Listings tracked
- 30
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Down Travel Pillow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MIULEE Premium Feather and Down 12x20 Throw Pillow Insert Soft Fluffy Throw Pillow Double-Layer Cotton Fabric for Sofa Bed Couch Prevents Feather Leakage
- Price
- $12.74
- Rating
- 4.5/5
- Reviews
- 335
- Age
- 6mo ago

ZOOOBELIVES Down Filled Camping Pillow for Travel Washable Soft Cover Small Camp Cushion for Neck & Lumbar Support On-The-Go Ultralight & Compressible for Hiking Backpacking - AlpliveS2046
- Price
- $23.03
- Rating
- 4.1/5
- Reviews
- 384
- Age
- 5y ago

ComfyDown Goose Down Travel Pillow - Filled with 800 Fill Power European Goose Down Egyptian 300 Thread Count 100% Cotton Cover for Plane car & Home - Made in USA (12x16)
- Price
- $51.64
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 2y ago

JA COMFORTS 1220 Premium Goose Down Feather Throw Pillow Inserts(Set of 2)-5% Down Filling High Filling Weight 250 TC Cotton Cover Square White
- Price
- $23.43
- Rating
- 4.6/5
- Reviews
- 2,770
- Age
- 7y ago

All About Down Travel Pillow with 800 Fill Power European Ethically Raised Goose Down Hypoallergenic 100% Cotton Finished in Austria US Made and Family Owned Since 1974
- Price
- $49.51
- Rating
- 4.6/5
- Reviews
- 309
- Age
- 19y ago
Trending
estimated 90-day click momentum
Three Geese Luxury Natural Flat Thin Goose Feather Down Pillows Standard Size 2.5 Height 100% Organic Cotton Cover Medium Firm Hotel Collection Ultra Slim Thin Bed Pillows Machine Washable
- Price
- $36.55
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 3mo ago

Botduck Thin Flat Soft Goose Feather Down Bed Pillows for Sleeping Hypoallergenic Standard Size Set of 1 Pack Side Back and Stomach Sleepers
- Price
- $31.12
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 2y ago

Utopia Bedding Travel Pillow for Airplane Car and Toddlers (White 2 Pack) Neck Support for Travelling Down Alternative Filling Compact Camping Pillow for Backpacking & Hiking (12x20)
- Price
- $17.42
- Rating
- 4.7/5
- Reviews
- 22,796
- Age
- 4y ago

MIULEE Premium Feather and Down 12x20 Throw Pillow Insert Soft Fluffy Throw Pillow Double-Layer Cotton Fabric for Sofa Bed Couch Prevents Feather Leakage
- Price
- $12.74
- Rating
- 4.5/5
- Reviews
- 335
- Age
- 6mo ago

ZPECC Toddler Pillow with Pillowcase - 13x18 Organic Cotton Hypoallergenic Kids Pillow Baby Essentials for Travel Crib Daycare Stroller (Intended for Age 2 and up) White Stripe
- Price
- $9.84
- Rating
- 4.5/5
- Reviews
- 2,686
- Age
- 7y ago
Newest
by launch date
Three Geese Luxury Natural Flat Thin Goose Feather Down Pillows Standard Size 2.5 Height 100% Organic Cotton Cover Medium Firm Hotel Collection Ultra Slim Thin Bed Pillows Machine Washable
- Price
- $36.55
- Rating
- 4.2/5
- Reviews
- 80
- Age
- 3mo ago

MIULEE Premium Feather and Down 12x20 Throw Pillow Insert Soft Fluffy Throw Pillow Double-Layer Cotton Fabric for Sofa Bed Couch Prevents Feather Leakage
- Price
- $12.74
- Rating
- 4.5/5
- Reviews
- 335
- Age
- 6mo ago

Botduck Thin Flat Soft Goose Feather Down Bed Pillows for Sleeping Hypoallergenic Standard Size Set of 1 Pack Side Back and Stomach Sleepers
- Price
- $31.12
- Rating
- 4.0/5
- Reviews
- 64
- Age
- 2y ago

ComfyDown Goose Down Travel Pillow - Filled with 800 Fill Power European Goose Down Egyptian 300 Thread Count 100% Cotton Cover for Plane car & Home - Made in USA (12x16)
- Price
- $51.64
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 2y ago

ComfyDown Goose Down Travel Pillow - Filled with 800 Fill Power European Goose Down Egyptian 300 Thread Count 100% Cotton Cover for Plane car & Home - Made in USA (13 x 18)
- Price
- $55.73
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
34
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 91%
Open market
31%
- ComfyDown19%
- ZOOOBELIVES16%
- MIULEE13%
- JA COMFORTS8%
- Three Geese6%
- Lincove6%
Demand
Down Travel Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2× · 11 of 12 months tracked
Search terms
Top Down Travel Pillow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- down travel pillow10K/yr
- small down pillow7K/yr
- small feather pillow6K/yr
- small down travel pillow3K/yr
- travel down pillow3K/yr
Reviews and returns
What reviews say buyers love and hate about Down Travel Pillow
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Down Travel Pillow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









