Is Down Throw Blankets profitable to sell on Amazon United States?

Flapen scores Down Throw Blankets 42 out of 100 on Amazon United States, a Fail. Shoppers spend $66K a year across 36 tracked products. 0 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -33.5% in the last 90 days.

How competitive is the Down Throw Blankets niche on Amazon United States?

17 brands and 23 sellers compete in Down Throw Blankets on Amazon United States. The top 5 Down Throw Blankets products take 39% of clicks, and the top 5 brands take 75%.

What do buyers complain about in Down Throw Blankets?

Down Throw Blankets buyers on Amazon United States complain most about Fluffiness, Quality-Overall, and Thickness. An estimated 3.0% of orders come back.

When does demand for Down Throw Blankets peak?

Search demand for Down Throw Blankets on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 3.8× the quietest.

What does it cost to enter the Down Throw Blankets niche?

Down Throw Blankets sells for $37.60 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $19.06 to $84.66. The average product has 4,453 reviews, the count a new listing must catch up to.

Down Throw Blankets

Fail

Demand is soft, at -33.5% this quarter, so Down Throw Blankets is a Fail.

Flapen Score: 42
42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size: $66K/yr174K searches / yr
90-day growth: -33.5%search demand this quarter
Competition: 39%top-5 click share · 17 brands · 23 sellers

Flapen Score

Down Throw Blankets against its category

The dotted line is the Home & Kitchen average. Past it, Down Throw Blankets is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Down Throw Blankets market on Amazon at a glance

Shoppers on Amazon United States searched for Down Throw Blankets 174K times last year and spent an estimated $66K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months: 174K
Growth, 90 days vs prior 90: -33.5%
Conversion, latest week: 1.0%
Market size, estimated: $66Ka year
Peak month: December3.8× the quietest month
Top search term: down throw blanket69K searches a year

02 · Price

A sale here is worth $37.60.

Listings sell for $37.60 on average, from $19.06 to $84.66. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $37.60 that is $0 to $4K a year per listing.

Average price: $37.60inside the $15 to $100 sweet spot
Price range: $19.06–$84.66
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #1,312 within Throws. It carries 4,453 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 18.0%
Average rank: #1,312in Throws
Average rating: 4.44 starsAmazon United States average 4.42 stars
Average reviews: 4,453per listing
Listings tracked: 36

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 52 months

Products

Top Down Throw Blankets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

39%

Top 20: 82%

Open market

20%

Brand 143%
Brand 210%
Brand 39%
Brand 47%
Brand 56%
Brand 65%

Demand

Down Throw Blankets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Down Throw Blankets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

down throw blanket69K/yr -38.4%0.7% conv.
down throw26K/yr -44.3%0.7% conv.
lightweight down blanket9K/yr +5.5%0.5% conv.
down alternative throw blanket13K/yr -26.1%0.3% conv.
down alternative blanket queen7K/yr -7.5%0.9% conv.
down alternative throw9K/yr -21.8%0.4% conv.
goose down throw blanket9K/yr -41.4%0.4% conv.
alternative down blanket6K/yr -8.4%0.2% conv.
northern nights down blanket5K/yr -25.2%0.0% conv.
down throws7K/yr -44.9%1.1% conv.

Reviews and returns

What reviews say buyers love and hate about Down Throw Blankets

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Warmth”

10%of negative reviews mention “Fluffiness”

3.0%of orders come back

“Flat not fluffy”

A buyer, on “Fluffiness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Down Throw Blankets questions

Answered from the same tracked data.

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