down throw blankets
Skip itSoft demand (-33.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.60avg listing price — sweet spot $15–$100
Price range
Incredible$19.06–$84.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Bad4,453.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 174K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, down throw blankets is a $66K/yr Amazon United States market (174K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
down throw blankets market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $56K–$75K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,312
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 18.0%
- Avg brand age
- 52 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
23
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
39%
Top 20: 82%
Open market
20%
- puredown43%
- DAICO10%
- Madison Park9%
- Peace nest7%
- Royal Hotel Bedding6%
- downluxe5%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -33.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.8×
Top down throw blankets search terms
- down throw blanket69K/yr
- down throw26K/yr
- lightweight down blanket9K/yr
- down alternative throw blanket13K/yr
- down alternative blanket queen7K/yr
- down alternative throw9K/yr
- goose down throw blanket9K/yr
- alternative down blanket6K/yr
- northern nights down blanket5K/yr
- down throws7K/yr
Top down throw blankets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
puredown Soft Feather Down Throw Blanket Lightweight Packable Couch Throw for Indoor and Outdoor Use Throw 50X70 Beige
puredown$34.654.4★3,083 rev
puredown Soft Feather Down Throw Blanket Lightweight Packable Couch Throw for Indoor and Outdoor Use Throw 50X70 Lavender
puredown$33.504.4★3,083 rev
Madison Park Windom Down Alternative Blanket Premium 3M Scotchgard Moisture Wicking Treatment Lightweight and Soft Bed Cover For All Season Satin Trim White Full/Queen
Madison Park$33.064.6★8,825 rev
DAICO Lightweight Down Throw Blanket Feather Down Throw for Couch Sofa Soft Packable Down Blanket Throw for Indoor and Outdoor Use 50x70 Navy Blanket
DAICO$31.634.4★123 rev
Peace nest Lightweight Down Throw Blanket 50 x 70 Soft Cozy Feather and Down Blanket for Couch Bed Travel and Outdoor Use Packable Warm Blanket for All Seasons Navy
Peace nest$33.154.2★654 rev
Newest
by launch date
Joysoul Down Throw Blankets Lightweight Feather Down Throw for Indoor and Outdoor Duvet Insert Camping Travel Couch Soft Throw Medium Warm Blue (50 x 70)
Joysoul$40.0026 rev
Serta Down Filled Throw Blanket Packable Lightweight and Durable Blanket for Indoor Office Outdoor Traveling Hiking Camping 60 x 70 with Carrying Pouch (Plum)
Serta$49.9712 rev
DAICO Lightweight Down Throw Blanket Feather Down Throw for Couch Sofa Soft Packable Down Blanket Throw for Indoor and Outdoor Use 50x70 Navy Blanket
DAICO$31.63123 rev
DAICO Lightweight Down Throw Blanket Feather Down Throw for Couch Sofa Soft Packable Down Blanket Throw for Indoor and Outdoor Use 50x70 Grey Blanket
DAICO$33.16123 rev
DAICO Lightweight Down Throw Blanket Feather Down Throw for Couch Sofa Soft Packable Down Blanket Throw for Indoor and Outdoor Use 50x70 Blue Blanket
DAICO$34.22123 rev
Trending
90-day click momentumJoysoul Down Throw Blankets Lightweight Feather Down Throw for Indoor and Outdoor Duvet Insert Camping Travel Couch Soft Throw Medium Warm Blue (50 x 70)
Joysoul$40.004.2★
Casa Platino Pre-Washed Soft Lightweight Premium Reversible Down Alternative Blanket - All Season Ticking Stripe Silver
Casa Platino$27.704.5★
Madison Park Windom Down Alternative Blanket Premium 3M Scotchgard Moisture Wicking Treatment Lightweight and Soft Bed Cover For All Season Satin Trim Charcoal Twin
Madison Park$26.774.6★
DAICO Lightweight Down Throw Blanket Feather Down Throw for Couch Sofa Soft Packable Down Blanket Throw for Indoor and Outdoor Use 50x70 Blue Blanket
DAICO$34.224.4★
downluxe Queen Size Blanket with Satin Trim Lightweight Down Alternative Blankets Queen Size for All Season Machine Washable (Silver 90x90 Inch)
downluxe$38.834.5★
What buyers say about down throw blankets
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“SO comfortable”
“soft to the touch”
“Amazing quality”
“It's a nice lightweight comforter”
“Fair price”
“Perfect fit”
“As advertised”
“the colors are pretty”
“Pretty nice duvet”
What buyers complain about
“Flat not fluffy”
“Mid to low quality”
“it was super thick”
“not sure if its just cheap material”
“it's a little longer than most offered”
“Not at all lightweight”
“The blanket is not warm at all”
“wash it almost every other day gets very tiring”
“I would not expect a duvet cover to start deteriorating after just 4 months of use”
“Not warm enough for me”
Top return reasons
Common questions
- Is down throw blankets profitable to sell on Amazon United States?
- The niche generates $66K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Skip it (42/100).
- How competitive is the down throw blankets niche?
- 17 brands and 23 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in down throw blankets?
- Top complaints mined from reviews: Fluffiness, Quality-Overall, Thickness. The return rate is 3.0%.
- When does demand for down throw blankets peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.8× the quietest.
- What does it cost to enter the down throw blankets niche?
- Listings span $19.06–$84.66; the average listing price is $37.60 (sweet spot $15–$100). The average incumbent carries 4,453 reviews — the moat a new listing must climb.