Down Pillows King Size Set of 2
MaybeShoppers spend an estimated $1.5M a year here. But the average product has 14,893 reviews to catch up to, so Down Pillows King Size Set of 2 is a Maybe.
- Flapen Score
- 61 / 100Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 4961
- Market size
- $1.5M/yr390K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 48%top-5 click share · 21 brands · 30 sellers
Flapen Score
Down Pillows King Size Set of 2 against its category
The dotted line is the Home & Kitchen average. Past it, Down Pillows King Size Set of 2 is stronger. Inside it, weaker.
Market
The Down Pillows King Size Set of 2 market on Amazon at a glance
Shoppers on Amazon United States searched for Down Pillows King Size Set of 2 390K times last year and spent an estimated $1.5M. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 5.8% of those searches ended in a purchase.
Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 390K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 5.8%
- Market size, estimated
- $1.5Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- down pillows king size set of 253K searches a year
02 · Price
A sale here is worth $68.20.
Listings sell for $68.20 on average, from $28.36 to $119.07. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $68.20 that is $51K to $68K a year per listing.
- Average price
- $68.20inside the $15 to $100 sweet spot
- Price range
- $28.36–$119.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $51K–$68K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #206 within Bed Pillows & Positioners. It carries 14,893 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 12.7%
- Average rank
- #206in Bed Pillows & Positioners
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 14,893per listing
- Listings tracked
- 29
04 · Newcomers
11 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Down Pillows King Size Set of 2 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
30
Top-5 brand share
60%
Top 20: 99%
Top-5 click share
48%
Top 20: 90%
Open market
34%
- Brand 123%
- Brand 211%
- Brand 310%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Down Pillows King Size Set of 2 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Down Pillows King Size Set of 2 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- down pillows king size set of 253K/yr
- feather pillows king40K/yr
- down pillow king51K/yr
- king down pillow27K/yr
- king size down pillow23K/yr
- king size feather pillows15K/yr
- goose down pillows king22K/yr
- king size down pillows16K/yr
- down king size pillows18K/yr
- king down pillows 2 pack13K/yr
Reviews and returns
What reviews say buyers love and hate about Down Pillows King Size Set of 2
We read the reviews and the return reasons for every product selling here.
“Not quality as stated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
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FAQ
Common Down Pillows King Size Set of 2 questions
Answered from the same tracked data.