Down Pillow Inserts
MaybeProducts sell for $30.12 on average, inside the sweet spot. But the average product has 13,394 reviews to catch up to, so Down Pillow Inserts is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 4953
- Market size
- $490K/yr237K searches / yr
- 90-day growth
- -6.4%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 19 sellers
Flapen Score
Down Pillow Inserts against its category
The dotted line is the Home & Kitchen average. Past it, Down Pillow Inserts is stronger. Inside it, weaker.
Market
The Down Pillow Inserts market on Amazon at a glance
Shoppers on Amazon United States searched for Down Pillow Inserts 237K times last year and spent an estimated $490K. The top 5 brands take 83% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $490K a year.
- Searches, last 12 months
- 237K
- Growth, 90 days vs prior 90
- -6.4%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $490Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- down pillow inserts62K searches a year
02 · Price
A sale here is worth $30.12.
Listings sell for $30.12 on average, from $16.07 to $51.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $30.12 that is $15K to $23K a year per listing.
- Average price
- $30.12inside the $15 to $100 sweet spot
- Price range
- $16.07–$51.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $15K–$23K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #61 within Decorative Pillows, Inserts & Covers. It carries 13,394 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.9%
- Average rank
- #61in Decorative Pillows, Inserts & Covers
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 13,394per listing
- Listings tracked
- 34
04 · Newcomers
6 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Down Pillow Inserts products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
19
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
14%
- Brand 162%
- Brand 29%
- Brand 36%
- Brand 44%
- Brand 53%
- Brand 63%
- Open — no brand owns it (9 brands, 14%)
Demand
Down Pillow Inserts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Down Pillow Inserts search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- down pillow inserts62K/yr
- feather pillow inserts22K/yr
- down throw pillows20K/yr
- 20x20 down pillow inserts16K/yr
- down pillow inserts 20x2017K/yr
- down throw pillow inserts15K/yr
- down pillow insert10K/yr
- feather down pillow inserts6K/yr
- feather throw pillows9K/yr
- choppable pillow inserts5K/yr
Reviews and returns
What reviews say buyers love and hate about Down Pillow Inserts
We read the reviews and the return reasons for every product selling here.
“Not full and fluffy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
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FAQ
Common Down Pillow Inserts questions
Answered from the same tracked data.