Down Pillow

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.3M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

4.2%

Market size, estimated

$5.3Ma year

Peak month

December1.6× the quietest month

Top search term

down pillow584K searches a year

Listings sell for $49.62 on average, from $18.19 to $155.17. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At $49.62 that is $99K to $124K a year per listing.

Average price

$49.62inside the $15 to $100 sweet spot

Price range

$18.19–$155.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

$99K–$124K

Returns

1.8%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #183 within Bed Pillows & Positioners. It carries 14,319 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

97%

Out of stock, average day

9.2%

Average rank

#183in Bed Pillows & Positioners

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

14,319per listing

Listings tracked

37

14 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

13Amazon's first-year sales bar

Average brand age

49 months