Down Mattress Topper King
FailThe top 5 brands take 98% of clicks, so Down Mattress Topper King is a Fail.
- Flapen Score
- 32 / 100Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 4932
- Market size
- $321K/yr91K searches / yr
- 90-day growth
- +14.3%search demand this quarter
- Competition
- 81%top-5 click share · 6 brands · 10 sellers
Flapen Score
Down Mattress Topper King against its category
The dotted line is the Home & Kitchen average. Past it, Down Mattress Topper King is stronger. Inside it, weaker.
Market
The Down Mattress Topper King market on Amazon at a glance
Shoppers on Amazon United States searched for Down Mattress Topper King 91K times last year and spent an estimated $321K. The top 5 brands take 98% of clicks. Demand peaks in Apr–Jul. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- +14.3%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $321Ka year
- Peak month
- April2.7× the quietest month
- Top search term
- serenity by tempur-pedic 3 inch mattress topper6K searches a year
02 · Price
A sale here is worth $230.30.
Listings sell for $230.30 on average, from $64.15 to $401.97. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $230.30 that is $0 to $23K a year per listing.
- Average price
- $230.30above the $15 to $100 sweet spot
- Price range
- $64.15–$401.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$23K
- Returns
- 6.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #181 within Mattress Pads & Toppers. It carries 15,806 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 92%
- Out of stock, average day
- 6.9%
- Average rank
- #181in Mattress Pads & Toppers
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 15,806per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Down Mattress Topper King products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
10
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Brand 186%
- Brand 27%
- Brand 32%
- Brand 42%
- Brand 52%
- Brand 62%
Demand
Down Mattress Topper King search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jul · busiest ÷ quietest = 2.7×
Search terms
Top Down Mattress Topper King search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- serenity by tempur-pedic 3 inch mattress topper6K/yr
- tempur adapt mattress topper7K/yr
- temperpedic 3 topper mattress5K/yr
- rv king mattress topper 70x805K/yr
- tempur-pedic tempur-adapt topper7K/yr
- tempurpedic topper7K/yr
- 2 memory foam mattress topper king5K/yr
- tempur adapt topper5K/yr
- tempur-adapt topper4K/yr
- serenity tempurpedic mattress topper4K/yr
Reviews and returns
What reviews say buyers love and hate about Down Mattress Topper King
We read the reviews and the return reasons for every product selling here.
“isnt soft at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
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FAQ
Common Down Mattress Topper King questions
Answered from the same tracked data.