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Down Dreams Classic Pillow Hilton

Fail

The top 5 brands take 99% of clicks, so Down Dreams Classic Pillow Hilton is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$90K/yr28K searches / yr
90-day growth
+16.5%search demand this quarter
Competition
74%top-5 click share · 6 brands · 21 sellers

Flapen Score

Down Dreams Classic Pillow Hilton against its category

The dotted line is the Home & Kitchen average. Past it, Down Dreams Classic Pillow Hilton is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Down Dreams Classic Pillow Hilton market on Amazon at a glance

Shoppers on Amazon United States searched for Down Dreams Classic Pillow Hilton 28K times last year and spent an estimated $90K. The top 5 brands take 99% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+16.5%
Conversion, latest week
3.1%
Market size, estimated
$90Ka year
Peak month
November1.5× the quietest month
Top search term
down dreams classic pillow hilton11K searches a year

02 · Price

A sale here is worth $100.37.

Listings sell for $100.37 on average, from $25.93 to $167.92. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $100.37 that is $0 to $10K a year per listing.

Average price
$100.37above the $15 to $100 sweet spot
Price range
$25.93–$167.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #504 within Bed Pillows & Positioners. It carries 39,058 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
88%
Out of stock, average day
5.8%
Average rank
#504in Bed Pillows & Positioners
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
39,058per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Down Dreams Classic Pillow Hilton products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

21

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 28%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%

Demand

Down Dreams Classic Pillow Hilton search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Down Dreams Classic Pillow Hilton search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • down dreams classic pillow hilton11K/yr
  • down dreams pillows12K/yr
  • down dreams2K/yr
  • down dreams pillow2K/yr
  • down dreams pillow hilton classic872/yr

Reviews and returns

What reviews say buyers love and hate about Down Dreams Classic Pillow Hilton

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Comfort-Overall”
2.1%of orders come back
“Hard and uncomfortable”
A buyer, on “Comfort-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Down Dreams Classic Pillow Hilton questions

Answered from the same tracked data.