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Down Comforter Queen Size

Maybe

Shoppers spend an estimated $2.9M a year here. But the average product has 19,554 reviews to catch up to, so Down Comforter Queen Size is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$2.9M/yr1.2M searches / yr
90-day growth
-7.7%search demand this quarter
Competition
45%top-5 click share · 22 brands · 29 sellers

Flapen Score

Down Comforter Queen Size against its category

The dotted line is the Home & Kitchen average. Past it, Down Comforter Queen Size is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Down Comforter Queen Size market on Amazon at a glance

Shoppers on Amazon United States searched for Down Comforter Queen Size 1.2M times last year and spent an estimated $2.9M. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
4.0%
Market size, estimated
$2.9Ma year
Peak month
November3.3× the quietest month
Top search term
queen duvet insert286K searches a year

02 · Price

A sale here is worth $60.22.

Listings sell for $60.22 on average, from $21.52 to $169.45. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $60.22 that is $90K to $120K a year per listing.

Average price
$60.22inside the $15 to $100 sweet spot
Price range
$21.52–$169.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$90K–$120K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Comforters & Sets. It carries 19,554 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Comforters & Sets
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
19,554per listing
Listings tracked
32

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
53 months

Products

Top Down Comforter Queen Size products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

29

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

45%

Top 20: 85%

Open market

34%

  • Brand 123%
  • Brand 217%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Down Comforter Queen Size search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Down Comforter Queen Size search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • queen duvet insert286K/yr
  • fluffy duvet insert157K/yr
  • goose down comforter214K/yr
  • lightweight duvet insert61K/yr
  • cotton duvet insert63K/yr
  • goose feather down comforter54K/yr
  • lightweight down comforter39K/yr
  • feather down comforter52K/yr
  • down feather comforter42K/yr
  • extra fluffy duvet insert31K/yr

Reviews and returns

What reviews say buyers love and hate about Down Comforter Queen Size

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
10%of negative reviews mention “Thickness”
2.6%of orders come back
“Not as thick as shown in photo”
A buyer, on “Thickness”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Down Comforter Queen Size questions

Answered from the same tracked data.