Down Comforter Queen Size
MaybeShoppers spend an estimated $2.9M a year here. But the average product has 19,554 reviews to catch up to, so Down Comforter Queen Size is a Maybe.
- Flapen Score
- 57 / 100Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 4957
- Market size
- $2.9M/yr1.2M searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 45%top-5 click share · 22 brands · 29 sellers
Flapen Score
Down Comforter Queen Size against its category
The dotted line is the Home & Kitchen average. Past it, Down Comforter Queen Size is stronger. Inside it, weaker.
Market
The Down Comforter Queen Size market on Amazon at a glance
Shoppers on Amazon United States searched for Down Comforter Queen Size 1.2M times last year and spent an estimated $2.9M. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $2.9Ma year
- Peak month
- November3.3× the quietest month
- Top search term
- queen duvet insert286K searches a year
02 · Price
A sale here is worth $60.22.
Listings sell for $60.22 on average, from $21.52 to $169.45. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $60.22 that is $90K to $120K a year per listing.
- Average price
- $60.22inside the $15 to $100 sweet spot
- Price range
- $21.52–$169.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $90K–$120K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Comforters & Sets. It carries 19,554 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Comforters & Sets
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 19,554per listing
- Listings tracked
- 32
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Down Comforter Queen Size products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bedsure Comforter Duvet Insert - Quilted Comforters Queen Size All Season Duvet GentleSoft Down Alternative Bedding Blanket with 8 Tabs Gifts for Women/Men White Queen 88 x 88 Inches
- Price
- $31.32
- Rating
- 4.7/5
- Reviews
- 76,669
- Age
- 6y ago

Utopia Bedding Queen Comforter Duvet Insert Quilted White Comforter with Corner Tabs Box Stitched Down Alternative Comforters Queen Size 88 x 88 inches
- Price
- $26.41
- Rating
- 4.6/5
- Reviews
- 155,570
- Age
- 12y ago

EASELAND Queen Size Down Alternative Comforter - Quilted Duvet Insert for All Seasons Soft Lightweight with Corner Tabs Summer Winter Warm Bedding White 8888 Inches
- Price
- $34.05
- Rating
- 4.6/5
- Reviews
- 41,382
- Age
- 8y ago

DOWNCOOL Comforters Queen Size White Duvet Insert Lightweight Quilt
- Price
- $21.76
- Rating
- 4.6/5
- Reviews
- 19,224
- Age
- 6y ago

Feather and Down Fiber Comforter Insert Queen Size 100% Cotton Cover All Season White Duvet Insert Fluffy Soft Hotel Luxury Bedding for Bedroom 90 x 90 Inches
- Price
- $52.90
- Rating
- 4.5/5
- Reviews
- 4,469
- Age
- 1y ago
Trending
estimated 90-day click momentum
Mellow Marshmellow Comforter Full/Queen - Extra Fluffy Double-Stuffed Down Alternative Duvet Insert All-Season Temperature-Balancing Oeko-TEX Class I Fabric Box-Stitch Machine Washable
- Price
- $131.31
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 4mo ago

Martha Stewart Luxury White Goose Feathers Down Fiber Duvet Insert Queen Size - Hotel Collection 100% Cotton Comforter All Season Medium Warmth Breathable Hypoallergenic 90 x 90 Inch
- Price
- $72.82
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 5mo ago

Amazon Basics White Down Alternative Comforter and Duvet Insert with Corner Tabs Machine Washable Full/Queen All-Season
- Price
- $25.01
- Rating
- 4.7/5
- Reviews
- 9,962
- Age
- 6y ago

Feather and Down Fiber Comforter Insert Queen Size 100% Cotton Cover All Season White Duvet Insert Fluffy Soft Hotel Luxury Bedding for Bedroom 90 x 90 Inches
- Price
- $52.90
- Rating
- 4.5/5
- Reviews
- 4,469
- Age
- 1y ago

Amazon Basics White Down Alternative Comforter and Duvet Insert with Corner Tabs Machine Washable Twin Light
- Price
- $22.20
- Rating
- 4.7/5
- Reviews
- 9,962
- Age
- 8y ago
Newest
by launch date
Mellow Marshmellow Comforter Full/Queen - Extra Fluffy Double-Stuffed Down Alternative Duvet Insert All-Season Temperature-Balancing Oeko-TEX Class I Fabric Box-Stitch Machine Washable
- Price
- $131.31
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 4mo ago

Martha Stewart Luxury White Goose Feathers Down Fiber Duvet Insert Queen Size - Hotel Collection 100% Cotton Comforter All Season Medium Warmth Breathable Hypoallergenic 90 x 90 Inch
- Price
- $72.82
- Rating
- 4.6/5
- Reviews
- 47
- Age
- 5mo ago

WhatsBedding Feather Down Fiber Comforter Duvet Insert Queen 90x90
- Price
- $51.71
- Rating
- 4.5/5
- Reviews
- 4,205
- Age
- 6mo ago

Serta Goose Feathers Down Fiber Comforter Queen Size Duvet Insert 100% Cotton Cover Hotel Luxury Hypoallergenic Comforter 58oz All Season Medium Warmth 90 x 90 in White
- Price
- $65.32
- Rating
- 4.6/5
- Reviews
- 464
- Age
- 1y ago

Pacific Coast Goose Feather Down Fiber Comforters King Size Extra Fluffy White Duvet Insert Ultra-Soft Breathable All Season Hotel Luxury Bedding Comforters 8 Corner & Center Loops (106x90)
- Price
- $169.45
- Rating
- 4.5/5
- Reviews
- 932
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 rising
Sellers
29
Est. top-5 brand share
60%
Top 20: 98%
Est. top-5 click share
45%
Top 20: 85%
Open market
34%
- Bedsure23%
- Utopia Bedding17%
- DOWNCOOL8%
- Martha Stewart6%
- Amazon Basics6%
- EASELAND6%
Demand
Down Comforter Queen Size search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Down Comforter Queen Size search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- queen duvet insert286K/yr
- fluffy duvet insert157K/yr
- goose down comforter214K/yr
- lightweight duvet insert61K/yr
- cotton duvet insert63K/yr
- goose feather down comforter54K/yr
- lightweight down comforter39K/yr
- feather down comforter52K/yr
- down feather comforter42K/yr
- extra fluffy duvet insert31K/yr
Reviews and returns
What reviews say buyers love and hate about Down Comforter Queen Size
We read the reviews and the return reasons for every product selling here.
“Not as thick as shown in photo”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Down Comforter Queen Size questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









