Down Comforter Full

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $729K a year.

Searches, last 12 months

281K

Growth, 90 days vs prior 90

-12.7%

Conversion, latest week

2.6%

Market size, estimated

$729Ka year

Peak month

December2.5× the quietest month

Top search term

goose down comforter queen size50K searches a year

Listings sell for $101.21 on average, from $24.40 to $243.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $101.21 that is $10K to $25K a year per listing.

Average price

$101.21above the $15 to $100 sweet spot

Price range

$24.40–$243.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$10K–$25K

Returns

2.9%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #104 within Comforters & Sets. It carries 10,730 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

98%

Out of stock, average day

5.8%

Average rank

#104in Comforters & Sets

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

10,730per listing

Listings tracked

50

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

55 months