Down Body Pillow
MaybeProducts sell for $42.70 on average, inside the sweet spot. But shoppers spend an estimated $39K a year here, so Down Body Pillow is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 4951
- Market size
- $39K/yr30K searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 49%top-5 click share · 21 brands · 27 sellers
Flapen Score
Down Body Pillow against its category
The dotted line is the Home & Kitchen average. Past it, Down Body Pillow is stronger. Inside it, weaker.
Market
The Down Body Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Down Body Pillow 30K times last year and spent an estimated $39K. The top 5 brands take 54% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.
- Searches, last 12 months
- 30K
- Growth, 90 days vs prior 90
- -5.7%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $39Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- down body pillow12K searches a year
02 · Price
A sale here is worth $42.70.
Listings sell for $42.70 on average, from $17.00 to $92.90. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $42.70 that is $0 to $4K a year per listing.
- Average price
- $42.70inside the $15 to $100 sweet spot
- Price range
- $17.00–$92.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #198 within Bed Pillows & Positioners. It carries 4,638 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 14.9%
- Average rank
- #198in Bed Pillows & Positioners
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 4,638per listing
- Listings tracked
- 28
04 · Newcomers
4 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Down Body Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
27
Top-5 brand share
54%
Top 20: 99%
Top-5 click share
49%
Top 20: 94%
Open market
39%
- Brand 114%
- Brand 212%
- Brand 311%
- Brand 410%
- Brand 57%
- Brand 67%
Demand
Down Body Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Down Body Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- down body pillow12K/yr
- feather body pillow6K/yr
- down body pillows for adults4K/yr
- down alternative body pillow4K/yr
- body pillow down3K/yr
Reviews and returns
What reviews say buyers love and hate about Down Body Pillow
We read the reviews and the return reasons for every product selling here.
“Wrong fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Down Body Pillow questions
Answered from the same tracked data.









