Down Blanket King

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $128K a year.

Searches, last 12 months

196K

Growth, 90 days vs prior 90

-15.2%

Conversion, latest week

1.4%

Market size, estimated

$128Ka year

Peak month

December2.0× the quietest month

Top search term

down alternative blanket64K searches a year

Listings sell for $46.81 on average, from $21.76 to $122.16. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $46.81 that is $0 to $5K a year per listing.

Average price

$46.81inside the $15 to $100 sweet spot

Price range

$21.76–$122.16

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

2.5%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #171 within Bed Blankets. It carries 17,917 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

10.2%

Average rank

#171in Bed Blankets

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

17,917per listing

Listings tracked

42

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months