Down Blanket

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $195K a year.

Searches, last 12 months

141K

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

1.3%

Market size, estimated

$195Ka year

Peak month

December3.4× the quietest month

Top search term

pacific coast down comforter29K searches a year

Listings sell for $110.46 on average, from $18.14 to $433.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $110.46 that is $0 to $11K a year per listing.

Average price

$110.46above the $15 to $100 sweet spot

Price range

$18.14–$433.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$11K

Returns

3.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #102 within Duvets & Sets. It carries 7,361 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

98%

Out of stock, average day

4.3%

Average rank

#102in Duvets & Sets

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

7,361per listing

Listings tracked

50

16 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

16

Successful launches

14Amazon's first-year sales bar

Average brand age

55 months