down blanket
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$110.46avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$195K$195K/yr · 141K searches
Review moat
Bad7,361.26avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Price range
Bad$18.14–$433.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, down blanket is a $195K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
down blanket market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $166K–$221K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 96%
- Out of stock
- 4.3%
- Avg brand age
- 55 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
34
Top-5 brand share
71%
Top 20: 96%
Top-5 click share
35%
Top 20: 70%
Open market
26%
- Pacific Coast48%
- Globon8%
- Serta7%
- EGYPTIAN BEDDING4%
- Martha Stewart4%
- Hotel Grand3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Top down blanket search terms
- pacific coast down comforter29K/yr
- summer weight down comforter11K/yr
- 100% goose down comforter14K/yr
- goose down10K/yr
- goose down comforter full size8K/yr
- light weight down comforter5K/yr
- down blanket full8K/yr
- the company store comforter5K/yr
- company store comforter5K/yr
- peace nest down comforter3K/yr
Top down blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pacific Coast Goose Feather Down Fiber Comforters King Size Extra Fluffy White Duvet Insert Ultra-Soft Breathable All Season Hotel Luxury Bedding Comforters 8 Corner & Center Loops (106x90)
Pacific Coast$169.664.5★955 rev
Pacific Coast Lightweight Goose Feather Down Fiber Comforters Queen Size Summer Duvet Insert Ultra Soft Breathable Hotel Luxury Bedding Comforter with 8 Tabs White 90 x 90 inches
Pacific Coast$84.354.6★96 rev
Globon Summer Down Comforter King Size Extra Lightweight Blanket/Duvet Insert for Hot Sleepers Noiseless & Extra Soft 106x90 inches White
Globon$121.874.5★718 rev
Pacific Coast Luxury White Goose Feather Down Fiber Comforter Queen Size All Season Hotel Collection Duvet Insert Ultra Soft Breathable Bedding Comforter with 8 Corner Tabs 90x90 Inch White
Pacific Coast$133.624.7★91 rev
Pacific Coast Luxury White Goose Feather Down Fiber Comforter King Size All Season Hotel Collection Duvet Insert Ultra Soft Breathable Bedding Comforter with 8 Corner Tabs 106x90 Inch White
Pacific Coast$152.404.7★91 rev
Newest
by launch datePacific Coast Lightweight Goose Feather Down Fiber Comforters Queen Size Summer Duvet Insert Ultra Soft Breathable Hotel Luxury Bedding Comforter with 8 Tabs White 90 x 90 inches
Pacific Coast$84.3596 rev
Pacific Coast Lightweight Goose Feather Down Fiber Comforters King Size Summer Duvet Insert Ultra Soft Breathable Hotel Luxury Bedding Comforter with 8 Tabs White 106 x 90 inches
Pacific Coast$93.4596 rev
Mellow Marshmellow Comforter Full/Queen - Extra Fluffy Double-Stuffed Down Alternative Duvet Insert All-Season Temperature-Balancing Oeko-TEX Class I Fabric Box-Stitch Machine Washable
Mellow$132.36279 rev
Pacific Coast Luxury White Goose Feather Down Fiber Comforter Queen Size All Season Hotel Collection Duvet Insert Ultra Soft Breathable Bedding Comforter with 8 Corner Tabs 90x90 Inch White
Pacific Coast$133.6291 rev
Pacific Coast Luxury White Goose Feather Down Fiber Comforter King Size All Season Hotel Collection Duvet Insert Ultra Soft Breathable Bedding Comforter with 8 Corner Tabs 106x90 Inch White
Pacific Coast$152.4091 rev
Trending
90-day click momentumMellow Marshmellow Comforter Full/Queen - Extra Fluffy Double-Stuffed Down Alternative Duvet Insert All-Season Temperature-Balancing Oeko-TEX Class I Fabric Box-Stitch Machine Washable
Mellow$132.364.6★
Serta Goose Feather Down Fiber Comforter King Size - 100% Cotton Cover Duvet Insert - Hotel Luxury Hypoallergenic Bedding Comforter Light Warmth 106 x 90 Inch White
Serta$84.634.5★
Pacific Coast Lightweight Goose Feather Down Fiber Comforters King Size Summer Duvet Insert Ultra Soft Breathable Hotel Luxury Bedding Comforter with 8 Tabs White 106 x 90 inches
Pacific Coast$93.454.6★
Pacific Coast Lightweight Goose Feather Down Fiber Comforters Queen Size Summer Duvet Insert Ultra Soft Breathable Hotel Luxury Bedding Comforter with 8 Tabs White 90 x 90 inches
Pacific Coast$84.354.6★
Hotel Suite Feather Down Comforter Natural Fluffy Duvet Insert Queen
Hotel Suite$48.534.3★
What buyers say about down blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Light weight comfortable”
“Amazing Quality”
“Comfy and soft”
“Keeps me warm”
“Lightweight for sure”
“Low price”
“fits my bed perfectly”
“It is soft and fluffy,”
“As described”
“Beautiful material”
What buyers complain about
“NOT FLUFFY”
“Thick”
“Bad Quality”
“Its kinda loud”
“Does not fit to size - AT ALL”
“Misleading description”
“it smelled like a mix of mildew and throw up”
“it's just too warm”
“Runs hot”
“So disappointing because it was expensive”
Top return reasons
Common questions
- Is down blanket profitable to sell on Amazon United States?
- The niche generates $195K/yr across 50 tracked products. 14 of 16 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the down blanket niche?
- 26 brands and 34 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in down blanket?
- Top complaints mined from reviews: Fluffiness, Thickness, Quality-Overall. The return rate is 3.3%.
- When does demand for down blanket peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the down blanket niche?
- Listings span $18.14–$433.27; the average listing price is $110.46 (sweet spot $15–$100). The average incumbent carries 7,361 reviews — the moat a new listing must climb.