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Double Picture Frame

Maybe

The top 5 products take only 40% of clicks. But the products selling today already average 4.6★, so Double Picture Frame is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$373K/yr505K searches / yr
90-day growth
+37.2%search demand this quarter
Competition
40%top-5 click share · 20 brands · 30 sellers

Flapen Score

Double Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, Double Picture Frame is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Double Picture Frame 505K times last year and spent an estimated $373K. The top 5 brands take 60% of clicks. Demand peaks in May–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $373K a year.

Searches, last 12 months
505K
Growth, 90 days vs prior 90
+37.2%
Conversion, latest week
5.8%
Market size, estimated
$373Ka year
Peak month
December3.1× the quietest month
Top search term
double picture frame64K searches a year

02 · Price

A sale here is worth $12.75.

Listings sell for $12.75 on average, from $6.31 to $26.89. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $12.75 that is $6K to $10K a year per listing.

Average price
$12.75under the $15 to $100 sweet spot
Price range
$6.31–$26.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$6K–$10K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #553 within Picture Frames. It carries 1,610 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#553in Picture Frames
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,610per listing
Listings tracked
42

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Double Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

30

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

40%

Top 20: 77%

Open market

34%

  • Brand 129%
  • Brand 211%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Double Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Double Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double picture frame64K/yr
  • 5x7 double picture frame61K/yr
  • 4x6 double picture frame45K/yr
  • double frame34K/yr
  • double 5x7 picture frame39K/yr
  • double picture frames 4x631K/yr
  • double 4x6 picture frame25K/yr
  • double picture frames 5x728K/yr
  • double photo frame17K/yr
  • double 5x7 picture frame vertical18K/yr

Reviews and returns

What reviews say buyers love and hate about Double Picture Frame

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Frame Quality”
22%of negative reviews mention “Frame Quality”
2.5%of orders come back
“Frame is cheaply made and quite flimsy”
A buyer, on “Frame Quality”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Double Picture Frame questions

Answered from the same tracked data.